LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike
撷取重点段落....
LeBron James might be the king of the current crop of NBA stars, but he can’
t touch the man who redefined sports marketing. Michael Jordan has been
retired for a dozen years, but sales of Nike’s Jordan Brand rose 17% last
year to $2.6 billion. Jordan market share was 58% in 2014 (adding the Nike
brand in brings Nike’s total market share to 95.5%).
LeBron James虽然球鞋卖得不错，但并不能完全定义体育行销。
在体育市场，Michael Jordan依然是王者无误。
虽然老乔已经退休几十年了，但他的个人品牌销售量依然惊人。
去年增加了17%，达到了26亿美元！
乔牌在2014年的市场份额达到了58%。
以下是2014NBA球星 球鞋销售排行榜
Signature Shoe Sales 2014
LeBron James: $ 340 million (Nike)
Kevin Durant: $ 195 million (Nike)
Kobe Bryant: $ 105 million (Nike)
Chris Paul: $ 32 million (Nike/Jordan)
Derrick Rose: $ 32 million (Adidas)
Carmelo Anthony: $ 30 million (Nike/Jordan)
John Wall: $ 8 million (Adidas)
Dwight Howard: $ 1.5 million (Adidas)
Kyrie Irving: $ 7 million (Nike). Shoe released in Dec.
Damian Lillard: $ 1.8 million (Adidas). Shoe released in Jan.
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