※ [本文转录自 Baseball 看板 #1KlvC4Qd ]
作者: hbl76224 (hbl76224) 看板: Baseball
标题: [专栏] 用收视率了解美国职业运动
时间: Wed Jan 21 19:52:31 2015
图文并茂版:http://ppt.cc/TAN~
大家知道在美国最受欢迎的运动是什么吗?
相信大家对"北美四大职业运动"这个词不陌生，那是四大是哪四大呢?让我们花一分钟快
速浏览一次。
国家美式足球联盟 - NFL ( National Football League )，现有两个联会：美国美式足
球联会（American Football Conference， AFC）和国家美式足球联会（National
Football Conference，NFC），超级杯(Super Bowl )是冠军赛双方所争夺奖杯的名字，
亦是冠军赛的名字。
美国职棒大联盟 - MLB ( Major League Baseball )，是由国家联盟 ( National
League ) 与美国联盟 (American League ) 所组成，冠军赛称为世界大赛（World
Series）。
美国职业篮球联赛 - NBA (National Basketball Association)，是由东区( Eastern
Conference ) 与西区( Western Conference )所组成，冠军赛通称NBA Finals。拖曳以
移动
国家冰球联盟 - NHL ( National Hockey League ) ，是由东区( Eastern Conference
) 与西区( Western Conference )所组成，每年东西两区的冠军会在联盟总决赛中争夺
Stanley Cup ( 史坦利杯 )。
那在这四大职业运动中，最受美国人欢迎的是哪种运动呢? 是NBA、 MLB、 NFL、 还是
NHL?
我们可以试着用电视的"收视人口"以及"冠军赛广告收费"来了解哪种运动是最受美国人欢
迎的。
以下资料为2014年全美最多人收看的前50个体育节目。
(表格可能要请各位乡民点进网址观看才能看清楚( http://ppt.cc/TAN~ )，
如果觉得这样有冲点阅率的嫌疑请点资料网址 http://ppt.cc/4V-o )
50 Most-Watched Sporting Events of 2014
# Sport Event Net Rtg. Vwrs.
1 NFL Seahawks/Broncos
Super Bowl 48 FOX 46.7 112.19M
2 NFL Seahawks/49ers
NFC Championship FOX 28.5 55.91M
3 NFL Patriots/Broncos
AFC Championship CBS 28.1 51.30M
4 NFL 49ers/Packers
NFC Wild Card FOX 25.8 47.10M
5 NFL Chargers/Broncos
AFC Divisional CBS 23.1 41.21M
6 NFL Saints/Eagles
NFC Wild Card NBC 19.1 34.36M
7 NFL 49ers/Panthers
NFC Divisional FOX 19.9 33.30M
8 NFL Eagles/Cowboys
Regular Season Week 13 FOX 14.2 32.03M
9 NFL Colts/Patriots
AFC Divisional CBS 17.8 31.69M
10 Oly. Opening Ceremony NBC 17.0 31.69M
11 NFL Saints/Seahawks
NFC Divisional FOX 18.1 31.10M
12 NFL Chargers/Bengals
AFC Wild Card CBS 18.9 30.90M
13 NFL Patriots/Packers
Regular Season Week 13 CBS 17.6 30.88M
14 NFL Cowboys/Seahawks (69%)
Regular Season Week 6 FOX 17.4 30.02M
15 NFL Bears/Lions
Regular Season Week 13 CBS 14.2 29.41M
16 NFL Broncos/Patriots (92%)
Regular Season Week 9 CBS 16.8 29.09M
17 NFL Lions/Packers (87%)
Regular Season Week 17 FOX 15.6 28.51M
18 NFL 49ers/Cowboys
Regular Season Week 1 FOX 15.7 28.00M
19 NFL Chiefs/Colts
AFC Wild Card NBC 16.0 27.58M
20 NFL Broncos/Seahawks (89%)
Regular Season Week 3 CBS 15.8 27.29M
21 NFL Cowboys/Giants (92%)
Regular Season Week 7 FOX 15.6 26.98M
22 NFL Packers/Seahawks
NFL Kickoff Game NBC 15.5 26.91M
T23 NFL Eagles/Packers (84%)
Regular Season Week 11 FOX 15.1 26.50M
T23 FIFA Germany/Argentina
World Cup Final ABC, Univ. N/A 26.50M
25 NFL 49ers/Seahawks (84%)
Regular Season Week 15 FOX 15.7 26.48M
26 NFL Dolphins/Broncos (83%)
Regular Season Week 12 CBS 15.5 26.38M
27 Oly. Primetime (2/9) NBC 14.4 26.32M
28 CFB FSU/Auburn
BCS Championship ESPN, ESPN2, ESNWS 14.8 26.06M
29 NFL Seahawks/Eagles (91%)
Regular Season Week 14 FOX 15.6 25.93M
30 NFL Colts/Cowboys (93%)
Regular Season Week 16 CBS 15.2 25.89M
31 NFL Eagles/49ers (88%)
Regular Season Week 4 FOX 15.0 25.82M
32 Oly. Primetime (2/8) NBC 13.9 25.12M
33 NFL Chiefs/Broncos (56%)
Regular Season Week 2 CBS 14.4 24.94M
34 FIFA USA/Portugal
World Cup Group Play ESPN, Univ. N/A 24.76M
35 NFL Cowboys/Eagles
Regular Season Week 15 NBC 14.3 24.25M
36 NFL 49ers/Broncos
Regular Season Week 7 NBC 13.8 23.79M
37 Oly. Primetime (2/11) NBC 13.7 23.72M
38 NFL Colts/Broncos
Regular Season Week 1 NBC 13.9 23.69M
39 Oly. Primetime (2/17) NBC 13.8 23.55M
40 MLB Giants/Royals
World Series Game 7 FOX 13.7 23.52M
41 Oly. Primetime (2/13) NBC 13.4 22.94M
42 NFL Seahawks/49ers
Regular Season Week 13 NBC 11.4 22.85M
43 NFL Giants/Seahawks (86%)
Regular Season Week 10 FOX 13.5 22.72M
44 NFL Saints/Cowboys
Regular Season Week 4 NBC 13.3 22.68M
45 Oly. Primetime (2/10) NBC 12.8 22.40M
46 NFL Cowboys/Giants
Regular Season Week 12 NBC 13.1 22.38M
47 NFL Cardinals/Cowboys (63%)
Regular Season Week 9 FOX 13.2 22.27M
48 NFL Bears/49ers
Regular Season Week 2 NBC 12.9 22.16M
49 FIFA Belgium/USA
World Cup Round of 16 ESPN, Univ. N/A 21.57M
50 Oly. Primetime (2/16) NBC 12.1 21.27M
应该看得眼花撩乱吧，疑?? 怎么全部被NFL洗板? MLB只有一个，而且还在第40名，那NBA
呢? 连前50都排不上，在前50名当中，NFL包办了38名，前20名只有奥运开幕式抢在第10
，其他全部由NFL拿下，而且NFL许多场次是例行赛，这样是不是很惊人呢?
好，那我们再看一张表，把NFL以及奥运剃除掉，找出前50名。
(表格可能要请各位乡民点进网址观看才能看清楚( http://ppt.cc/TAN~ )，
如果觉得这样有冲点阅率的嫌疑请点资料网址 http://ppt.cc/4V-o )
Most-Watched Sporting Events, NFL and Olympics Excluded
# Sport Event Net Rtg. Vwrs.
1 FIFA Germany/Argentina
World Cup Final ABC, Univ. N/A 26.50M
2 CFB FSU/Auburn
BCS Championship ESPN 14.8 26.06M
3 FIFA USA/Portugal
World Cup Group Play ESPN, Univ. N/A 24.76M
4 MLB Giants/Royals
World Series Game 7 FOX 13.7 23.52M
5 FIFA Belgium/USA
World Cup Round of 16 ESPN, Univ. N/A 21.57M
6 CBB Connecticut/Kentucky
National Championship CBS 12.4 21.20M
7 Horse The Belmont Stakes
Race Segment NBC 11.9 20.40M
8 CFB Michigan St./Stanford
Rose Bowl ESPN 10.2 18.64M
9 NBA Heat/Spurs
NBA Finals Game 5 ABC 10.3 18.00M
10 FIFA Netherlands/Mexico
World Cup Round of 16 ESPN, Univ. N/A 16.96M
11 CFB Oklahoma/Alabama
Sugar Bowl ESPN 9.3 16.34M
12 CBB Kentucky/Wisconsin
Final Four TBS, TNT, TruTV 9.2 16.25M
13 FIFA USA/Ghana
World Cup Group Play ESPN, Univ. N/A 15.94M
14 Horse Kentucky Derby
Race Segment NBC 9.4 15.30M
15 NBA Heat/Spurs
NBA Finals Game 2 ABC 9.0 15.13M
16 NBA Spurs/Heat
NBA Finals Game 4 ABC 9.3 14.96M
17 NBA Heat/Spurs
NBA Finals Game 1 ABC 9.0 14.85M
18 NBA Spurs/Heat
NBA Finals Game 3 ABC 9.0 14.78M
19 CBB Kentucky/Michigan
Elite Eight CBS 8.9 14.64M
20 FIFA Germany/USA
World Cup Group Play ESPN, Univ. N/A 14.16M
21 CFB Auburn/Alabama
Regular Season ESPN 7.4 13.53M
22 MLB Giants/Royals
World Series Game 6 FOX 8.1 13.37M
23 CFB Notre Dame/FSU
Regular Season ABC 7.9 13.25M
24 MLB Giants/Royals
World Series Game 2 FOX 7.9 12.92M
25 CFB Alabama/Missouri
Regular Season CBS 7.8 12.80M
26 MLB Royals/Giants
World Series Game 5 FOX 7.3 12.64M
27 FIFA Germany/Brazil
World Cup Semifinal ESPN, Univ. N/A 12.40M
28 FIFA Argentina/Netherlands
World Cup Semifinal ESPN, Univ. N/A 12.20M
29 MLB Giants/Royals
World Series Game 1 FOX 7.3 12.19M
30 MLB Royals/Giants
World Series Game 3 FOX 7.2 12.13M
31 CBB Kentucky/Wichita St.
Third Round CBS 7.5 12.09M
32 FIFA Brazil/Colombia
World Cup Quarterfinal ESPN, Univ. N/A 11.84M
33 CBB UConn/Florida
Final Four TBS, TNT, TruTV 6.9 11.65M
34 CBB UNC/Iowa St.
Third Round CBS 7.0 11.62M
35 CFB Clemson/Ohio St.
Orange Bowl (January) ESPN 6.7 11.40M
36 MLB MLB All-Star Game FOX 7.0 11.34M
37 CFB UCF/Baylor
Fiesta Bowl (January) ESPN 6.6 11.24M
38 FIFA Brazil/Mexico
World Cup Group Play ESPN, Univ. N/A 11.08M
39 Golf The Masters
Final Round CBS 6.8 10.97M
40 FIFA Netherlands/Costa Rica
World Cup Quarterfinal ESPN, Univ. N/A 10.92M
41 FIFA Costa Rica/Greece
World Cup Round of 16 ESPN, Univ. N/A 10.78M
42 MLB Royals/Giants
World Series Game 4 FOX 6.3 10.74M
43 FIFA Brazil/Chile
World Cup Round of 16 ABC, Univ. N/A 10.71M
44 CFB Miss. St./Alabama
Regular Season CBS 6.4 10.27M
45 CFB Georgia Tech/FSU
ACC Championship ABC 6.2 10.15M
46 CBB Kentucky/Louisville
Sweet Sixteen CBS 5.9 10.09M
47 CBB Wisconsin/Arizona
Elite Eight TBS 5.8 9.97M
48 CBB UConn/Michigan St.
Elite Eight CBS 6.1 9.80M
49 FIFA Mexico/Croatia
World Cup Group Play ESPN, Univ. N/A 9.64M
50 Horse The Preakness Stakes
Race Segment NBC 6.0 9.63M
在这张表中，各位可以看到在前50名中NBA及MLB出现了10次、9次，到目前为止，有没有
跌破各位眼镜呢?
我们再做一次筛选，把每种运动最多收看人数的场次列出作排名。
(表格可能要请各位乡民点进网址观看才能看清楚( http://ppt.cc/TAN~ )，
如果觉得这样有冲点阅率的嫌疑请点资料网址 http://ppt.cc/4V-o )
Most-Watched Events By Sport
Sport Event Net Rating Viewers
NFL Seahawks/Broncos
Super Bowl 48 FOX 46.7 112.19M
Soccer Germany/Argentina
World Cup Final ABC, Univ. N/A 26.50M
CFB FSU/Auburn
BCS Championship ESPN 14.8 26.06M
MLB Giants/Royals
World Series Game 7 FOX 13.7 23.52M
CBB Connecticut/Kentucky
National Championship CBS 12.4 21.20M
Horse The Belmont Stakes
Race Segment NBC 11.9 20.40M
NBA Heat/Spurs
NBA Finals Game 5 ABC 10.3 18.00M
Golf (M) The Masters
Final Round CBS 6.8 10.97M
NSCS Daytona 500 FOX
5.6
9.30M
NHL Rangers/Kings
Stanley Cup Final Game 2 NBC 3.7 6.41M
IndyCar Indianapolis 500 ABC 3.9 6.20M
Tennis (W) S. Williams/Wozniacki
U.S. Open Final CBS
2.9
4.50M
WCBB UConn/Notre Dame
National Championship ESPN 2.8 4.27M
MMA UFC on FOX 10 FOX
1.9
3.17M
Tennis (M) Djokovic/Federer
Wimbledon Final ESPN
1.9
2.82M
Golf (W) U.S. Women’s Open
Final Round NBC
1.4
2.00M
WNBA Mercury/Lynx
West Finals Game 2 ABC
0.6
828K
NFL 平均收视率为 46.7，最多同时收看人数为 1亿1千2百万人
MLB 平均收视率为 13.7，最多同时收看人数为 2千6百万人
NBA 平均收视率为 10.3，最多同时收看人数为 1千8百万人
NHL 平均收视率为 3.7，最多同时收看人数为 6百41万人
(美国2014年总人口约为3.2亿，收视率不是用总人口算但差别不是很多所以先暂时用总人
口作基准)
(中华职棒2014年总冠军赛 平均收视率 1.13 )
看完了收视率及收视人口，我们来看各运动总冠军赛"广告价钱"，当然，价钱越高代表越
多人看、越受欢迎，相信大家看完上面的表后对广告价钱会由哪个运动夺下第一应该心里
有个底了。
2014年 Super Bowl 30秒的广告要价 $400万美金 (约台币1.2亿)
2014年 World Series 30秒的广告要价 $52万美金
2014年 NBA Finals 30秒的广告要价 $46万美金
2014年 Stanley Cup 30秒的广告要价 $12.3万美金
应该有许多人看完以上数据会觉得，这篇根本是NFL专题吧! 事实上NFL在美国真的太红，
导致上面数据与其他种运动有相当大的差距。
总结: 其实把各种运动拿来一起比有些不公平，NFL例行赛每队只有16场，季后赛及冠军
赛更是一场定生死，当然收视率会高出许多，NHL则是在北部比较盛行，加上加拿大收视
人口没有算进来，总而言之，撇开赛制或是其他因素，NFL确实是美国最受欢迎的运动，
Super Bowl 的广告不仅抢手，更是许多经典广告的出处之一。