Re: [外絮] 状元Wiggins和爱迪达签下代言合约

楼主: sampsonlu919 (欢迎所有球队教训旧金山)   2014-07-09 23:46:29
※ 引述《thanos (thanos)》之铭言:
: Andrew Wiggins, No. 1 pick, signs Adidas shoe contract
: Andrew Wiggins跟Adidas签下代言合约
: http://ppt.cc/PZd-
帮忙从ESPN网站撷取几个值得注意的细节
Sources with knowledge of the signing say the contract is a multiyear deal
that comes with a guarantee of at least $2 million annually.
1.小威的A牌代言费至少每年2百万美金,但ESPN没有报导合约年数
Wiggins wore adidas during his only year of college ball at the University of
Kansas.
2.小威与A牌签约的渊源,不意外地来自他的大学母校堪萨斯,因为这是A牌的赞助学校
It's the first No. 1 overall draft pick adidas has signed since signing
Chicago Bulls guard Derrick Rose in 2008.
3.小威是A牌自从Derrick Rose之后,第一位还没上场签约的选秀状元。
至于巫师的John Wall虽然现在也是穿A牌,但他先签约的厂牌是A牌有股份
的子牌Reebok,最近才转回A牌的
Adidas was pressured to try to secure its future even further with Wiggins in
part because Rose, the company's highest-paid NBA spokesman, has missed
nearly two seasons with injury.
4.A牌会对小威如此积极的原因,当然与他们旗下最大牌球星Rose,这几年球赛出席率
偏低,影响品牌形象有关
The company recently re-signed Portland Trail Blazers guard Damian Lillard to
an extension that could last for the next 10 seasons and added Dante Exum,
who was taken fifth overall by the Utah Jazz in this year's draft.
5.A牌最近还有几个比较受瞩目的签约动作
a.与拓荒者后卫Damian Lillard续签十年合约
b.与爵士澳洲籍新秀后卫Dante Exum签约,他是今年选秀的第五顺位
The other high-profile name in the draft coveted by all the shoe companies
was Duke's Jabari Parker, who was taken by the Milwaukee Bucks with the
second pick. Parker signed with Nike's Jordan brand.
6.至于今年的榜眼,被喻为小甜瓜的Jabari Parker,
则不意外地与甜瓜本尊一样,接受了Nike子牌“乔丹牌”的代言资格
Adidas has a long way to go to catch up to Nike, which owns an astounding 95
percent of the basketball shoe market share (Jordan: 58 percent; Nike: 37
percent) in the United States, according to market retail tracking firm
SportsOneSource. Adidas has a 3 percent share.
7.最后一段则有点残酷地点出了Nike与Adidas近期的销售差距:
Nike不仅以压倒性的姿态成为美国市场篮球鞋的卖座一哥,
子牌Jordan Brand的销售量,甚至青出于蓝地压下了母公司(JB:58%/Nike:37%)。
这成绩应该与乔丹牌有在纽约与洛杉矶两大市场效力的球星(甜瓜、保罗、给力芬)
有一定的关系
至于Adidas的成绩则比各位想像中凄惨-只有3%。
虽然原文没有提到,但我想A牌的困境除了Rose出赛率严重偏低,
跟另一位话题球星Dwight Howard这几年形象下滑,应该也脱不了关连

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