Charlotte's name change boosting season ticket sales
By TheScore.com August 02, 2013
The Charlotte Bobcats only won 21 games last season, but the franchise is
seeing a huge boost in season ticket sales thanks to its bid to become the
Charlotte Hornets once again.
Sporting News report says Charlotte Bobcats ticket sales are up 59 percent
YOY, driven by the name change to the Hornets.
— Lang Greene (@LangGreene) August 2, 2013
New ticket sales are up 59 percent from last year and the Bobcats are also in
the NBA's top 10 for new season ticket sales for next season.
The rebrand is also creating opportunities for new sponsorships and
merchandising initiatives. The sales in team stores have doubled this summer
from where they were last year.
The Bobcats will officially become the Hornets again for the 2014-15 season.
虽然夏洛特山猫队上赛季赢球不多，但是因为山猫队已经竞标成功并将改名回黄蜂，俱
乐部预见下赛季的季票销售将大幅增长。
根据Sporting News的消息，从去年开始的新的季票销售额已经增长59%，而且山猫也在
NBA新赛季季票销售排名中处在前十名。
山猫队的更名同时也将吸引新的赞助商和商业合作。相较于去年夏天，今年夏天球队商
店的营业额已经翻倍了。
山猫队将在2014-2015赛季正式改名黄蜂队。
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