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1.原文连结：https://9to5mac.com/2021/05/14/apple-beats-scott-croyle/
2.原文标题：
Apple hired HTC’s ‘Jony Ive’ to oversee Beats hardware design for new
products
苹果雇用HTC的"Jony Ive"来掌管Beats的硬件部门，开发新的产品
3.原文来源(媒体/作者)：例:苹果日报/王大明(若无署名作者则不须)
9to5Mac/ Zac Hall
4.原文内容：请刊登完整全文(否则依板规删除并水桶)。
There was a wild rumor making the rounds last year that Apple planned to
phase out its successful Beats hardware brand and go all in with
Apple-branded audio hardware. 9to5Mac reported at the time that burying Beats
was “not a strategy that Apple plans to pursue” or even consider.
传言说苹果想要收掉Beats这个品牌，但这不是苹果追求的策略
We’ve since learned more about was happening behind the scenes in
California. Rather than discontinuing the Beats brand, Apple was hiring its
first in-house designer to oversee Beats product design.
苹果不但没有中止Beats，反而雇用了HTC的首席设计师来负责Beats的设计
Apple and Beats
We pointed to six years of Apple investing in the Beats brand since acquiring
Beats Electronics to make our counterpoint against the rumor of Beats’
demise::
看看苹果这六年对于Beats的投资，就可以打脸最近的传言
Apple has invested in the Beats hardware division since acquiring the company
in 2014. Beats hardware released new products with Apple technology
integrated starting in 2016 with Powerbeats3, Beats Solo 3, and BeatsX. Each
product shared technology used inside the newly unveiled AirPods.
在2014并购了Beats后，2016 Beats推出的产品都包含了Airpods的技术
More recently, Beats has released all-new designs for products that meet
different consumer needs than Apple-branded headphones. Powerbeats Pro have
much longer battery life than AirPods Pro, and the new Powerbeats add even
more battery at a lower price.
最近，Beats推出了不同的产品来迎合Airpods以外的需求。
Powerbeats pro的电量更长，新的Powerbeats在更低的价格下增加了续航
A few months later, Beats debuted the $49 Flex headphones with Apple’s W1
chip. The price is still a bit hard to believe considering it replaces and
improves on the pricier BeatsX headphones that were originally priced at $150.
Beats推出了含W1芯片的Flex，只要$49美元。这很难让人相信，因为它取代的是
高达$150美元的BeatsX
And while a rumor was propagating that the Beats brand would be phased out,
Apple was actually hiring a well-known designer from the Android smartphone
world.
在传言Beats将会被收掉的同时，苹果实际上雇用了Android界有名的手机设计师
Android hardware design veteran
Android 硬件设计老将
Scott Croyle became a director at Apple last year after a decade of designing
Android hardware. Croyle led HTC’s design team at its peak with hits like
the HTC One M7 and M8.
Scott在设计了Android产品几十年后被苹果雇用了，他最有名的代表座是HTC One M7
和M8
He left the company that acquired his design firm after three years to create
a new startup. Croyle launched the cloud-driven Nextbit Robin smartphone,
which was acquired by Razer before he left to start a new design firm called
Attic.
Croyle joined Apple last year specifically to oversee Beats product design,
9to5Mac has learned. And while Beats has remained an Apple-owned brand that
shares audio technology with AirPods, design firm Ammunition has continued to
create the look of Beats hardware products and company identity.
去年Scott加入了苹果负责Beats的产品设计
Our understanding is the relationship between Beats and Ammunition isn’t
changing. What’s new is that Apple has selected the Android design veteran
as the point person between Beats and Ammunition. It’s hard to imagine that
the influence of a designer of Croyle’s caliber won’t see its way into
future Beats products.
New products coming
So when can we expect to see Scott Croyle’s touch on Beats hardware take
shape if we haven’t already? A source with knowledge of Beats design work
tells us that the team has been actively studying speakers from other brands
that are available today, and headphones are a focus, naturally.
We’re also told new products from Beats are currently in the pipeline.
Hopefully this means more new headphone designs and the first speaker update
since the 2015 Beats Pill+ are on the horizon.
While Beats earphones and headphones use Apple wireless chips for
AirPods-class performance and connectivity, we haven’t seen the W1/H1 appear
in a Beats speaker. Neither has AirPlay 2, and a Wi-Fi/Bluetooth portable
Beats speaker with Apple’s wireless chip would be mighty compelling.
5.心得/评论：内容须超过繁体中文30字(不含标点符号)。
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蛮有趣的，以前苹果就很喜欢模仿或是致敬HTC的功能
HTC手机有很多很好的idea
可惜就是这些idea都没有逐代累积变的更完美
只能靠iphone来发扬光大