Apple courts fashionistas as smartwatch expectations mount
苹果大邀时尚界出席发表会
Reuters
路透社
http://www.reuters.com/article/2014/09/06/us-apple-fashion-idUSKBN0H10AR20140906
缩 http://tinyurl.com/ljym3bt
(Reuters) - Apple Inc has invited top fashion editors and bloggers in
unprecedented numbers to its Tuesday launch gala, further evidence that the
iPhone maker is preparing to take the wraps off a smartwatch.
苹果邀了一堆时尚界编辑 网站部落客出席接下来的发表会 数量是史无前例的多
Apple is forging closer ties to the fashion world as it plots its foray into
the fertile field of wearable technology, trying to win over a critical crowd
that may prove crucial to the success of consumer gadgets worn around the
body.
苹果打算为可穿戴式装置注入时尚基因 好打入时尚界
A smartwatch would represent Chief Executive Officer Tim Cook's first real
new product since taking the baton from Steve Jobs. Several fashion media
editors told Reuters they received invitations for the first time to an
annual September product-launch, which they took as confirmation of a
wristwatch in the wings.
贾伯斯之后 库克时代第一个全新产品 bla bla...
"I assume it's because they are unveiling a wearable," said Lea Goldman,
features and special projects director for Marie Claire magazine, a
first-time invitee. "This suggests Apple is serious about tapping into the
fashion world, which often sits on the sidelines."
Marie Claire 杂志编辑Lea Goldman: 阿 一定是可穿戴装置拉~
Apple declined to comment.
苹果拒绝发表评论
The iPhone maker, known for its sleek aesthetic, has made overtures to the
fashion press in the past. It typically opts to host a separate event in New
York where editors meet the team and review products, two fashion editors say.
苹果过去只会为时尚界在纽约办个单独小型发布会
That courtship has grown more aggressive. Last month, the company hosted what
it called a "first-of-its-kind event" at an Apple Store in New York to
showcase fashion and retail apps to a group of style editors, according to an
invitation seen by Reuters.
苹果上个月在纽约Apple store也对时尚界办了个"新产品"发布会
Fashion site Refinery29's health and science director Kelly Bourdet said the
decision to include fashion editors on the invite-list is a "nod to the
fashion crowd."
时尚网站Refinery29编辑Kelly Bourdet: 苹果在向时尚界示好拉
Apple seems poised to network with the who's who of the industry. In the past
year or two, it has hired Patrick Pruniaux, former vice president of Tag
Heuer's global sales and retail; Angela Ahrendts, former chief executive of
Burberry Inc; and former Yves Saint Laurent CEO Paul Deneve joined as vice
president of special projects.
苹果从时尚界挖了一堆人
It is not just Apple. From Google Inc to LG Electronics Inc and Intel Corp,
technology companies are beginning to forge fashion ties. On Friday, Intel
announced a tie-up with Fossil Group on wearable technology.
不只苹果 一堆人都这么做 Google LG Intel
Sonny Vu, chief executive of Misfit Wearables, expects more tie-ups as tech
companies ramp up the fashion quotient in smartwatches, given that the
current crop of watches has received mixed reviews.
Misfit的Sonny Vu: 以后一定一堆smartwatches加入时尚基因
The challenge for technology companies is to make something "fashionable off
the bat" that is not clunky, said Eric Wilson, fashion news director for
InStyle Magazine.
InStyle杂志编辑Eric Wilson: 要做到够时尚可不简单
He and other editors said they harbored high hopes for Apple and planned to
monitor Tuesday's event.
时尚界也在期待着星期二发布会
"It confirms that they have a play in wearables and that they want to appeal
to the fashion world, and not just technology consumers," said Lauren Indvik,
editor in chief for Fashionista and another first-time invitee.
Fashionista的Lauren Indvik: 不只是科技 绝对有向时尚界发表的可穿戴装置
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库克杀招 = fashion !!??
有没有搞头阿
不过说实在的 在目前一堆人杀破头的红海手机市场 设计才是苹果的强项
低价一定可以吸引到市场关注人气
但如何不靠低价却还能吸引到市场关注人气 这就要看苹果实力了