1. Plan and execute annual ATL/BTL plan and provided the inputs on the local
consumer insights.
2. Reinforce brand image and meeting multiple TA’s (end-users, opinion
leaders and trade customers) needs through Integrated Marketing
Communication strategies including advertising, public relations,
sales promotion, direct marketing, event marketing, e-marketing,
collaboration and sponsorship.
3. Partner with OP/MD to align on all levels of the business and built close
B-to-C relationship to ensure consistent marketing message.
4. Secure positive brand coverage through PR events, sponsorship and local
media tie.
5. Identify marketing communication opportunities, as well as opportunities
for co-branding management.
6. Market and competitor analyses/monitoring regarding product and marcom
issues.
7. Maintain regular reports to the Taiwan office and work closely with the
head offices.
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