※ [本文转录自 Baseball 看板 #1c2XXkKy ]
作者: zxc906383 (无无) 看板: Baseball
标题: [情报] 洛时：大联盟成功的让年轻球迷回流
时间: Mon Apr 1 10:14:04 2024
洛杉矶时报的报导
https://reurl.cc/nre2Dv
A generation that was supposed to have dismissed baseball as irreparably slow an
d boring and was supposed to have been lost to esports and screens of all sorts
has found its way back to baseball.
Half of MLB’s television viewers last year were younger than 44, according to P
layfly Insights.
去年大联盟电视收视人口有超过一半小于44岁
The median age of an MLB ticket buyer has fallen from 51 in 2019 to 45 today, ac
cording to the league.
去年购票的年龄中位数从2019的51岁
降到45岁
In that time, the average age of a new fan engaging with the league’s data base
— by buying a ticket or a player jersey, for instance, or setting up a streami
ng account — has dropped from 43 to 36.
和联盟数据库互动的新入球迷的操作（ex.创立串流帐号等等）
平均年龄也从2019的43岁下降到36岁
The No. 1 predictor of whether a kid will grow up to be a baseball fan: Did he o
r she play the game?
一个孩子是否会成为棒球迷的头号预测因素是：他是否有参与过这项运动？
In 2015, two months after he replaced Bud Selig as commissioner, Manfred created
the league's first department of baseball development and tapped Reagins to run
it.
而在曼佛地魔2015接任主席后两个月
他就创立联盟第一个棒球发展部门
The youth programs all would run through Reagins, primarily under the "Play Ball
" banner.
推行Play Ball计划来鼓励小孩打棒球
For the first "Play Ball" program, launched three months after Reagins started,
someone in the league office had to walk into a sporting goods store to buy all
the equipment.
在第一次实施Play Ball计划时
联盟人员需要自己跑去体育用品店买球具
On one weekend last year, 30,000 kids walked away with a free plastic bat and ba
ll, donated by a corporate sponsor.
但到了去年，在一个周末就有30000个小朋友
拿到免费的塑胶球棒 & 球
然后是由赞助商提供的
The "Play Ball" events are not camps, clinics or competitive events. They are ab
out getting onto a field, running the bases and putting a bat and ball into a ki
d's hands.
Play Ball计画不是一个营队、棒球诊所或是具竞争性的活动
它们旨在让孩子们上场、跑垒、并将球棒和球放入他们手中
From 2014 — the last year of Selig's tenure — to 2023, overall national partic
ipation in baseball rose from 13.2 million to 16.7 million, according to the Spo
rts and Fitness Industry Association — an increase of 27%.
在前任主席Selig的最后一年（2014）
全美打棒球的人口大约是1320万人
而到现在已经成长到1670万人，上升27%
Reagins couldn't help but remember spending two hours spreading the baseball gos
pel on a bumpy field in a housing project in Sacramento. The next week, a box ar
rived on his desk.
Play Ball计画的执行人Tony Reagins
也情不自禁地回想起在沙加缅度的一个住宅区中
花了两个小时推广棒球的场景
到了下一周，一个盒子送到了他的桌上。
"I had 300 handwritten notes from these kids," he said, "saying that baseball wa
s their favorite sport."
里面是300位小朋友写的字条，写说棒球是他们最爱的运动
投球时钟+Play Ball感觉是曼佛地魔人生代表作