MLB To Introduce Jersey Advertising
https://bit.ly/3CPvgtM
原文作者: WAJIH ALBAROUDI/CBS SPORTS (RealGM摘要转录)
For the first time in league history, Major League Baseball jerseys will
feature advertisements beginning this season.
大联盟史上第一次:从今年起,美国职棒的比赛时球衣将会出现(除Nike之外的)商业
式赞助。
The advertisements will appear via patches on jerseys and decals on batting
helmets.
商业赞助将会以两种方式呈现-(1)球衣上的补丁、(2)打击头盔上的贴纸。
The MLS introduced them in 2007 and the NBA followed suit in 2017. The NHL
has approved them for the 2022-23 season.
顺便简单整理其他运动联盟球衣广告化的情形—
(1)职足MLS:从2007开始,是美国首个开放此种赞助的有规模联赛
(2)职篮NBA:2017开放,是美国四大联赛之首
(3)冰球NHL:也已经通过在2022-23赛季(也就是今年下半年),球衣上可以采用此种
赞助方式(头盔已开放)