T1的执行长Joe Marsh 在夺冠后
接受了老家《费城询问报》的访问
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When Joe Marsh started as an intern at Comcast Spectacor more than 20 years ago,
he never expected he’d become the chief executive officer of an esports powerh
ouse in Korea.
二十多年前，Joe Marsh 刚到Comcast当实习生时，完全没想到自己有一天会成为韩国电竞
巨头的执行长
T1 Entertainment & Sports, a joint venture between Comcast Spectacor and South K
orea’s SK Telecom, is one of the most successful esports organizations in the w
orld. The team won its sixth League of Legends World Championship earlier this m
onth over its rival KT Rolster in China. It was T1’s third straight League of L
egends title, marking the first three-peat in the event’s history.
T1 Entertainment & Sports 是 Comcast Spectacor 与韩国 SK Telecom合资的企业，也是
全球最成功的电竞战队之一，本月稍早，T1 在中国击败宿敌KT Rolster，拿下队史第六座
《英雄联盟》世界赛冠军，这同时也是 T1 连三年夺冠，缔造赛事史上首次三连霸
At the center of the team’s success is a 29-year-old who calls himself Faker wh
o was recently referred to as “the LeBron James” of esports for his combinatio
n of skill and longevity. There also are two big contributors from the Philadelp
hia area: Marsh and Tucker Roberts. Marsh, a Villanova and Millersville graduate
, is the CEO of the team. Roberts, a Penn graduate, is the chief innovation offi
cer and president of gaming & emerging technology for Comcast Spectacor.
这支队伍成功的核心是一位名为 Faker的29 岁选手，因其技术与长期保持巅峰的能力，最
近被形容为“电竞界的 LeBron James”，此外还有两位来自费城地区的重要推手：Marsh
和 Tucker Roberts，Marsh是 T1 的执行长；Roberts 则是现任 Comcast Spectacor 的首
席创新长与游戏及新兴科技部门总裁
As CEO, Marsh has recruited team members, built a new office space in Korea, par
tnered with major brands like Disny, and collaborated with K-pop superstars BTS
. T1 has even created its own gaming cafe, a popular pastime in Korea, with play
er-themed food, drinks, and computers.
身为执行长Marsh负责招募队员、在韩国打造新的办公空间，并与包括迪士尼在内的大品牌
合作，也与韩国顶尖偶像 BTS 合作，T1 甚至开设了自家的网咖——这在韩国是非常受欢迎
的休闲活动——店内提供以选手为主题的餐点、饮品与电脑
Of course, the journey to all the team’s success took time — but it got its st
art right here in Philadelphia. And the man behind it all loves to showcase his
Philly roots whenever he gets the chance.
当然这支队伍的成功不是一蹴可几——但这段旅程的起点就在费城，而幕后推手 Marsh 也
总是喜欢在有机会时展现他的费城背景。
One thing the team didn’t need to borrow — or even attempt to replicate — was
a rabid fan base, the kind Marsh grew up a part of in Philly.
而有一件事，T1 不需要借用、甚至不用尝试复制——那就是疯狂且热情的球迷文化，而这
正是 Marsh 从小在费城所习惯的
“[Korean] fans are very passionate, just as passionate as Philly fans,” Marsh
said. “And they don’t accept anything less than greatness — and they’ll supp
ort you through thick and thin. But they want to make sure the players are givin
g their 100%, just like Philly.
“（韩国）粉丝非常热情，和费城的球迷一样热情”Marsh 说“他们不接受不够出色的表现
——但他们会在顺境逆境都支持你，然而他们也希望选手全力以赴，就像费城的球迷一样”
“I mean, that’s why I think Tucker [Roberts] and I have done so well in Korea.
Because we grew up in Philadelphia in a town that took their sports seriously.
And yeah, it’s esports and it’s different in terms of medium, but it’s the sa
me concept. It just happens to be played online. And I think the level of fandom
that they have in Korea, it’s crazy.”
“我想这就是为什么 Tucker（Roberts）和我能在韩国做得这么好，因为我们是在一个非常
认真看待运动的城市——费城——长大的，虽然电竞的媒介不一样，但概念是完全相同的，
只是换成在线上进行而已，而韩国粉丝的热情程度，真的非常惊人。”
Forming T1: ‘Going to Asia was the best way to do it’
打造 T1：“前往亚洲是最好的做法”
Marsh was hired at Comcast Spectacor full-time in 2006. While the Langhorne nati
ve fulfilled the duties of his position, he worked toward his MBA in finance ana
lytics and strategic management at Villanova, graduating in 2016 — right around
the time Comcast wanted to get into the gaming industry.
Marsh 在2006年被Comcast以全职身分录用，这位来自 Langhorne 的他一边履行工作职责，
一边在维拉诺瓦大学攻读财务分析与策略管理的 MBA，并于 2016 年毕业——刚好就在 Com
cast 想要跨入电玩产业的那段时间
Together, Marsh and Roberts eventually developed Comcast’s first esports team,
the Philadelphia Fusion, which was part of the Overwatch League. The Fusion comp
eted in the team-based, multiplayer first-person shooter game Overwatch, making
the finals in their first year.
之后Marsh 与 Roberts 一同打造出 Comcast 的第一支电竞队伍——Overwatch联盟的费城
融合队（Philadelphia Fusion），融合队参与的是以团队为主的多人第一人称射击游戏《
斗阵特攻》，并在首年就打进总决赛
In 2021, the Fusion moved to South Korea, where they rebranded as Seoul Infernal
, putting an end to Comcast’s plans of building the nation’s first video gamin
g arena in the South Philadelphia Sports Complex. An arena solely for gaming may
be considered an anomly in the United States, but it’s the norm in Asia. Fans
have regularly been filling arenas to attend esports events. It’s why the move
to Asia seemed like a necessary one for Marsh.
2021 年融合队搬迁至韩国，并改名为“首尔地狱火”，这也让 Comcast 在南费城体育园区
打造全美第一座电竞专用场馆的计画正式告终，在美国，专门的电竞馆或许还很罕见，但在
亚洲却是常态，粉丝常常把场馆塞得满满的，这也是为什么对 Marsh 来说，前往亚洲看起
来像是必然的选择
And although the Overwatch League folded after the pandemic, the former Philly t
eam was the blueprint for what Marsh and Roberts wanted T1 to be.
虽然Overwatch联盟在疫情后解散，但当年的费城融合队，正是 Marsh 与 Roberts 打造 T1
的蓝图
“I think they had the right business model, wrong game, and wrong region,” Mar
sh said. “I think what we’re doing now in Korea is basically what the Overwatc
h League was trying to do. We realized pretty early on that the best gamers are
in Korea. And, you know, if we’re going to make a splash for Comcast, going ove
r to Asia was the best way to do it.”
“我觉得他们的商业模式是对的，但游戏选错了，地区也选错了”Marsh 说“我们现在在韩
国做的事情，其实就是Overwatch联盟试图做到的，我们很早就意识到最强的玩家在韩国，
而如果我们想替 Comcast 打出名号，进军亚洲是最好的选择。”
In 2019, Comcast Spectacor partnered with Korea’s SK Telecom to launch T1 Enter
tainment & Sports. With the partnership, SK Telecom T1’s League of Legends team
rebranded to T1 and Marsh was named the CEO, put in charge of the growth and op
timization of T1’s global presence.
2019 年，Comcast与韩国 SK Telecom 合作创建了 T1 Entertainment & Sports，在这项合
作下，SK Telecom T1 的《英雄联盟》队伍更名为 T1，而Marsh 则被任命为执行长，负责
T1 全球版图的发展与优化。
T1 Entertainment & Sports competes in a number of competitive gaming segments, i
ncluding Valorant, PUBG: Battlegrounds, and Tekken 8. However, League of Legends
is the most popular. The game is a five-on-five online video game in which each
player selects one of 171 characters and attempts to destroy the opposing team
’s base.
T1 Entertainment & Sports 涉及多个电竞项目，包括《特战英豪》、《绝地求生：战场》
、《铁拳 8》等，不过最受欢迎的仍然是《英雄联盟》——一款 5 对 5 的线上对战游戏，
每位玩家从 171 名角色中挑选其一，试图摧毁对方基地。
While T1 has become something of a dynasty, it’s not always smooth sailing.
尽管 T1 已经有了王朝级的地位，但走过的路并不总是一帆风顺。
“I think there’s times throughout the year where everyone wants to kill each o
ther and then there’s times of the year where everything’s going great,” Mars
h said. “And, you know, a lot of people see the duck on top of the water glidin
g. What I see is the feet below paddling 100 miles an hour. And my job is to mak
e sure people only see the duck and not the feet because people don’t care how
the sauce is made, right?
“有时候队伍一年当中会出现大家都想掐死彼此的时期，也有一切顺利的时候”Marsh 说“
很多人看到的是水面上悠哉滑行的鸭子，但我看到的是水下那双拼命以时速百里在划的脚，
而我的工作就是确保外界只看到鸭子，而不是那双脚——因为没有人在乎配酱是怎么做的，
对吧？”
“They just want to know if the trophy is getting lifted. And for me, I’ve lear
ned over the years to enjoy the journey as much as the result. Because it’s not
, it’s almost an empty feeling. Like, you win and you’re like, wow, that was r
eally hard. And then I’m already like, OK, like, how do we re-sign this roster?
How do we do that? Like, I think we enjoyed it for like a half a day. And then
it’s back to business as usual.”
“大家只想知道最后奖杯有没有被举起，而我自己这些年也学会了享受过程，就像享受结果
一样，因为有时那种感觉其实是空的——你赢了，会想‘哇，真的太难了’，但接着我就会
开始想：接下来要怎么续约这套阵容？要怎么安排？我们大概只庆祝了半天吧，然后就又回
到正常的工作节奏了。”
Recruiting the right team
招募理想的队伍
If LeBron James was walking down the street, he would get stopped and asked for
a bunch of photos. The same thing can be said about top gamers when they’re wal
king around the streets of South Korea.
如果LeBron James 走在街上，他一定会被拦下来要求合照，而在韩国，顶尖电竞选手走在
街上，也是同样的待遇。
That’s how popular gaming is in Asia. And the T1 brand has grown beyond the com
petitive scene. The players are treated as celebrities — even Marsh has been st
opped for photos and autographs.
这就是电竞在亚洲的受欢迎程度，而 T1 的品牌已经超越一般竞技领域，选手们受到的待遇
宛如明星——甚至连 Marsh 自己都曾被粉丝拦下要求合照与签名。
But no one gets stopped more than Lee Sang-Hyeok, known to millions as Faker. Wh
ether your G.O.A.T. is Michael Jordan or LeBron, T1 has that guy — and he’s be
en delivering for over a decade, earning millions in salary and endorsements.
但没有任何人比李相赫（Faker）更常被拦下来，他是无数人心中的“GOAT”，不论你心中
的 GOAT（史上最佳）是 Michael Jordan 还是 LeBron，T1 也拥有那个级别的人物——而
Faker 超过十年来一直保持那样的水准，靠薪水与代言赚进数百万美元
Faker has been on the top of the gaming world dating back to his debut in 2013,
when he was just 17 years old. Now, he’s still considered one of the best playe
rs. Not many believed he could have such longevity — especially when 21 is cons
idered ancient in the gaming world.
Faker 自 2013 年以 17 岁之龄出道后，就一直站在电竞世界的顶端，如今他依然被视为最
佳选手之一，很少有人相信他能维持这么长的巅峰——尤其在电竞圈，21 岁就常被视为“
老将”
However, instead of slowing down with age, Faker has adapted his gaming style to
stay on top.
然而Faker 不仅没有随年龄下滑，反而调整了自己的打法，让自己持续站在最前线。
“I didn’t expect to be active for this long when I first started,” Faker said
in an email through a translator. “Back then, I just loved the game and wanted
to get better. As I kept challenging myself year after year, I found myself con
tinuing this journey. Having new goals each season has helped me stay motivated.
”
“刚开始时，我从没想过自己能打这么久。”Faker 透过翻译在电子邮件中说“当时我只是
单纯喜欢游戏、想变得更强，随着我每年不断挑战自己，我就这样一路走了下来。每一季都
设定新的目标，让我保持动力。”
When it comes to recruiting players, it’s not always about creating a super tea
m with the best of the best. It’s about building a group that can work cohesive
ly together.
在招募选手方面，目的并不是把最强的人都堆在一起，而是打造一支能够完美合作的队伍。
“It’s a mix of not just signing the best players,” Marsh said. “We did that
in 2019 before I got there and we didn’t win the championship. It’s about find
ing the best five people that can play together to win. In the game League of Le
gends, we’re most known for communication. And that’s what separates the champ
ions from the teams that are falling short. And, you know, we’re fortunate to h
ave Faker, obviously the greatest gamer of all time. But he’s a guy who has evo
lved over the years from superstar to veteran leader and facilitator.
“重点不是只把最强的人签过来”Marsh 说“2019 年我还没加入前，他们就做过那件事，
但也没有夺冠，关键是找到最适合彼此、能一同赢球的五个人，在《英雄联盟》里，我们最
有名的是沟通能力，而这就是冠军与其他队伍的差别，我们很幸运拥有 Faker——他无疑是
史上最伟大的选手，但他也在多年来从超级巨星进化为老将队长与队伍核心。”
“We’ve done a good job putting kids around him that can thrive off of what he
’s able to do. Because a lot of times if you watch our games, especially agains
t lesser competition, they’re just chasing Faker around the map to kill him for
a clip for YouTube. Meanwhile, my guys are winning games, right? They’re doing
the objective.”
“我们也成功在他身边找了能够从他的能力中受益的孩子们，因为如果你看比赛，尤其对上
较弱的队伍时，他们常常只是在地图上追着Faker打，想杀他然后上YouTube，但同时，我们
的队员正在赢比赛——他们在完成目标。”
However, the recruiting process can be challenging. Not only is it difficult wit
h the language barrier, but when Marsh started in 2019, most players didn’t eve
n have agents. Marsh would either have to speak directly to the players or to th
eir family members. Despite the challenges, he managed to create a family-first
culture with the team.
不过招募的过程并不容易，除了语言差异外，Marsh 2019 年刚开始时，多数选手甚至没有
经纪人，他不是得直接和选手谈，就是和选手的家人沟通，尽管如此他仍成功在队伍中建立
了以家庭为核心的文化。
“I try to make sure that the families are a big part of what we’re doing at T1
because part of the reason why the players stay in Korea is to have that safety
net — whether it’s family or their friends,” Marsh said. “It’s a long, gri
nding year. Most of my guys are in their early 20s. Imagine being a pro, making
tons of money, having the weight of the world on your shoulders from not only yo
ur country but fans around the world. You need that support system. And we try t
o do that.
Marsh 说：“我会尽量确保选手们的家人能够成为 T1 运作的一大部分，因为选手留在韩国
的理由之一，就是能有一个安全网──无论是家人或朋友，这一年非常漫长、非常消耗精力
，而我的队员大多才二十出头，想像一下，在这么年轻的时候成为职业选手、赚很多钱，还
要承受来自国家以及全世界粉丝的巨大压力，你一定需要一个支撑系统，而我们就是在努力
提供这个。”
Added Faker: “T1 is a very special team to me. I’ve been with the organization
since my debut, and even through many changes and difficult moments, we’ve alw
ays grown together by trusting one another. Our success comes from the combined
effort of players, coaches, staff, and the fans who support us.”
Faker 补充说：“T1 对我来说是非常特别的队伍，我从出道以来一直在这个组织，即使经
历了很多变化与困难时刻，我们都因为彼此信任而一起成长，我们的成功来自选手、教练、
工作人员，以及支持我们的粉丝共同的努力”
And it all started in Philly.
而这一切，都起源于费城。