http://www.goo.gl/2JgiUv
编按：作者以前在H2K工作 近日他发表一篇文章到Blitz表达自己对EULCS的看法
This is my personal opinion; as a person who was intimately involved
in esports as well as one who resided in the entertainment industry
for almost a decade, I feel the need to express my thoughts.
I do not know the full details, but I will be speaking from what I
hear and see firsthand.
个人看法仅供参考
Personally, I do not think a multi-region EU is a very wise move by Riot,
while at the same time I hope it succeeds for the good of the game and
everyone involved.
虽然我觉得EU多个地区的赛制不太好 可是我还是希望他成功
All teams wanted was revenue sharing, not a dramatic overhaul of a system that
was somewhat stable. Fragmenting and complicating an already weak region will
just limit its potential and revenue, as well as propagate a lack of interest
among fans.
每个队伍都只想分钱 而不想去让制度变得稳定 分裂一个本来就已经很弱的赛区
只会让钱变少 而且 支持者们变得对赛区更没有兴趣
Truth be told, people tune in to see the great LCS teams, not the smaller, less
relevant ones. Rather than providing the tools for strengthening your weak teams,
you’ve decided to create even weaker ones, as the talent pool is just not
there for your new model to sustain great competition just yet.
人们都想支持强队 而不是那些弱鸡 你们还要创造更多更弱的队伍而不是创造强队
选手们也不够强也不够多去创造好的竞争
Keep in mind, modern esports is still in its infancy. Many families still
consider it a taboo and many amazing players shove it aside in favor of normal
jobs.There are no academies or schools to foster gaming as a career, like
football (soccer) has. In addition to this, the decision will also attract
smaller sponsors with much smaller budgets, as localized sponsors are generally
weaker than their global offices. Most sponsorship money from global brands
will want to flow to North America now to get maximum exposure,
as EU as a whole won’t be a focal point.
电子竞技还是很年轻的行业 跟足球不一样 我们没有专门的学院制造选手
而这个决定只会吸引更小的赞助商 多数赞助的资金会希望到北美去最大化广告效果
欧洲不会是赞助的重点
To Riot:
1. Promote your teams and help them make money. Allow teams to sellmerchandise
like jerseys or hats at the studio and through an onlineshop. Sell skins,
icons, etc… Riot can take a small cut, the rest goesto teams.
2. Give teams part ownership in the league itself so that their interests align
and they all work towards a common goal to further increase exposure
and support. This eliminates relegation, and at the same time allows room
for expansion tournaments from time to time. Perhaps initiate a draft system
for players, so that every so often older players will exit, and a weaker
team will become strong with proper drafts.
3. Let this scene grow organically and stop associating it with traditional
sports so much. Yes, they are related to some extent, but this industry is
its own monster that has risen out of a counter culture to traditional sports,
and is now making waves. You have the leverage, don't give it up to the
bigger scene who just sees it as an extension to their marketing activities.
The money will come with time. Be patient. You have something cool with
potential to be long lasting. Don’t let it go stale and die. Don’t let this
become a fad that turns uncool.
4.The industry is being hyper inflated by investors. This inflation is causing
a bubble which may kill the scene. Once investors realize they are making
no money, they will pull out. New ones will come, they will realize the same,
and they will pull out as well. One day, no one will want to invest any further.
At that time, teams will be going bankrupt left and right. There is just not
enough income from the actual games and tournaments to sustain this
industry at the moment. It has blown up too quickly; time to scale back a
little.
给 Riot:
1.帮队伍们赚钱 让他们卖点东西 甚至是做头像或是眼 然后跟队伍分钱
2.给队伍EULCS的股份 让他们跟你们有一样的目标 做一个选秀系统
让弱队可以选强的选手
3.不要把这个想成传统的运动 不要让大公司们认为这只是单纯行销活动的延伸
钱会慢慢来的 有点耐心
4.有太多钱进来了很容易泡沫化 游戏的内容以及比赛所赚来的收益不足以支称这个行业
To The Players:
Your salaries are way too high. This is not your fault. Go get that money as
long as people are willing to pay it, but the reality is that it is draining
the teams, causing them to seek so many investors and sell themselves out.
What happens when the money runs out and teams start going bankrupt?
You lose your jobs, the scene fails, and there will be no future gamers.
It doesn’t help that Germany takes half of your income, either. Maybe Riot
should move out of Germany.
I can’t blame you for seeking market value, but perhaps, collectively, we
could be smart and scale back for long term success. Organize and defend
your interests. Stop being lazy. This is business, not your parents' house.
给选手
你想要赚钱大家都可以理解 但是事实上你的薪水太高了 万一有一天没人投资
你连工作都没了
德国税法太高了
组织工会之类的才能确保长远的成功 别太懒惰
TO THE TEAMS (THIS IS NOT FOR EVERY TEAM; THERE ARE SOME EXCEPTIONS):
You complain about revenue, lack of proper sponsorships, and more…
and I feel your pain. But your brands and branding activities are poor.
Most of you exist as a logo on a social media page and on the LCS
screens the day you play.
You post nothing interesting for a brand to want to sponsor you, let
alone attract audience attention. The generic posts of "oh we had a
close game against blah blah, we will be stronger next week/buy our
stuff from the merch shop/check out game highlights" doesn't cut it.
You have no vision, and frankly, are boring. You do not seek to create
new/additional revenue streams to sustain yourself, and most of you
have no fans of your own, just fans of your players that you will
unfortunately lose when your players leave.
Go out and be creative. Create new content that will attract attention,
convert fans, and make them hungry for more. Create an atmosphere
where people are proud to wear your colors. Be innovators and
pioneers. Your market and potential reach is much wider than you think.
给队伍(不是每一个队伍 有一些是例外)
没有钱赚的感受大家都知道 可是你们完全没有制造出一个品牌出来
你们多数只是个在粉专跟选角画面上的logo而已
你没有吸引到赞助商 也没有制造更多的收益 你们没有支持者 多数都是支持选手的
选手一走 你就没有支持者了
做出一些会吸引人目光的内容 做出一些改变 你们有太多市场跟潜力了
Stop the greed and the selfish interests. You all feed off of the same fruit.
Work together to progress and reap the rewards, or else you will all be left
with nothing in the end.
别太贪心 你们每个人都依靠的个行业 同心合作不然在最后你们什么都没有