https://n.news.naver.com/article/076/0003537968
烧酒果然是IU? IU,真露代言人时隔1年再次回归
https://i.imgur.com/Cqh48xr.jpg
烧酒果然是IU?
海特真露4日表示,歌手兼演员IU再次被选为真露品牌代言人。
海特真露表示歌手兼演员的IU在各个年龄层都受到喜爱,具有知名度和代表性,IU独有的干
净形象被评为是历代代言人中最符合品牌形象的代言人,因此续约。
IU从2014年开始到2018年为止的4年间担任真露代言人,展现了与真露干净的化学反应,与
品牌成长同步。 特别是首次被选中时清一色的性感主题的酒类广告模特市场,被评价为以
干净,差别化的形象增添了新鲜感。
此次IU再次被选为代言人是真露代言人中的第一个,双方都期待会有与众不同的协同效应
。 因为海特真露和IU在合约结束的时候也互相展现了爱情和义气。 海特真露带着感谢的
心情向IU传递了专属影片和感谢牌,IU在个人SNS上写道"有义气的真露,一生都要真露",表
达了爱意。 另外,海特真露将和像露珠一样的IU一起推出"如露珠般干净的第二天",从春
天开始全新亮相。
海特真露营销室常务吴成泽(音译)表示:"一直以来IU作为艺人所取得的成果和作为演员的
地位,作为公众人物的社会回馈等行动,都体现了明星性和人性兼备的代言人,这也是真露
品牌。"
烧酒品牌No.1真露上市仅2年就以单一品牌在全国市场占据超过50%的占有率,成为烧酒的
代名词,在IU代言的2017年,成为第一个实现年销售额1兆韩元的烧酒品牌。
https://i.imgur.com/3sEq5E0.jpg
练习英文
Soju really is IU? IU, Jinro's endorser returns again after a year
Soju really is IU?
Hite Jinro said on March 4th that singer and actress IU was once again
selected as the endorser for the brand.
Hite Jinro said that the singer and actress IU is loved by all ages, has a
well-known and representative, and unique clean image has been rated as the
most fitting endorser of the brand, so the contract was renewed.
IU has been the endorser for Jinro for four years from 2014 to 2018, showing
a clean synergy with Jinro and keeping pace with the brand's growth. In
particular, the alcohol advertising market with a sexy model theme when it
was selected for the first time was evaluated as adding a freshness with a
clean and differentiated image.
This time, IU was again selected as the endorser for Jinro, and both parties
look forward to a distinctive synergy. Because Hite Jinro and IU also showed
love and affection to each other at the end of the contract. Hite Jinro
passed IU an exclusive video and a thank-you card with gratitude. IU wrote on
her personal SNS that she will pick Jinro the rest of her life", expressing
her love for the brand. In addition, Hite Jinro will launch a "Clear Second
Day with Dewdrops" together with IU (like dewdrops), starting from spring.
The executive director of the marketing department of Hite Jinro, said: "The
achievements of IU as an artist and her status as an actress, and community
giveback as a public figure, all reflect the celebrity and humanism as an
endorser. This is also the Jinro brand. "
Soju brand No.1 Jinro only took 2 years in the national market with a single
brand to occupy more than 50% of the national market. It became a synonym for
soju, becoming the first soju brand to achieve annual sales of 1 trillion KRW.
(翻译cr.Utopia) https://uaena.cc/iwdbu