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1.媒体来源:
reuters 路透社
2.记者署名:
By Raphael Satter, Katie Paul and Sheila Dang
3.完整新闻标题:
Graphic pro-Israel ads make their way into children’s video games
亲以色列的仇巴广告出现在子供向电玩中
4.完整新闻内文:
Graphic pro-Israel ads make their way into children’s video games
By Raphael Satter, Katie Paul and Sheila Dang
October 31, 20235:47 AM GMT+8Updated 11 hours ago
Oct 30 (Reuters) - Maria Julia Assis was sitting down to a meal in her
terraced home in north London when her 6-year-old son ran into the dining
room, his face pale.
10 月 30 日（路透社）——玛丽亚·朱莉娅·阿西斯 (Maria Julia Assis) 在她位于伦
敦北部的联排别墅里坐下来吃饭时，她 6 岁的儿子脸色苍白地跑进餐厅。
The puzzle game on his Android phone had been interrupted by a video showing
Hamas militants, terrified Israeli families and blurred graphic footage. Over
a black screen, a message from the Israeli Ministry of Foreign Affairs told
the first grader: "WE WILL MAKE SURE THAT THOSE WHO HARM US PAY A HEAVY
PRICE."
他的安卓手机上的解谜游戏被一段影片打断，影片显示哈马斯武装分子、惊恐的以色列家
庭和模糊的画面。黑屏上，一条来自以色列外交部的信息告诉一年级学生：“我们将确保
那些伤害我们的人付出沉重的代价。”
Assis, a 28-year-old barista from Brazil, said that the ad left her son
shaken and she quickly deleted the game.
"He was shocked," she said in a telephone interview last week. "He literally
said, 'What is this bloody ad doing in my game?'"
Reuters has not been able to establish how the ad came to her son's video
game, but her family isn't alone. The news agency has documented at least
five other cases across Europe where the same pro-Israel video, which carried
footage of rocket attacks, a fiery explosion, and masked gunmen, was shown to
gamers, including several children.
来自巴西的 28 岁咖啡师阿西斯表示，这则广告让她的儿子感到震惊，她很快就删除了这
款游戏。
“他很震惊，”她上周在电话采访中说。“他字面意思是，’这个该死的广告在我的游戏
中做了什么？’”
路透社尚未确定该广告是如何出现在她儿子的视频游戏中的，但她的家人并不孤单。该通
讯社还记录了欧洲各地至少另外五起案件，其中向游戏玩家（包括几名儿童）播放了同样
的亲以色列视频，其中包含火箭袭击、猛烈爆炸和蒙面枪手的镜头。
In at least one case, the ads were played inside the popular "Angry Birds"
game made by SEGA-owned developer Rovio (ROVIO.HE).
Rovio confirmed that "somehow these ads with disturbing content have in error
made it through to our game" and were now being blocked manually.
Spokesperson Lotta Backlund did not provide details on which of its "dozen or
so ad partners" had supplied it with the ad.
Israeli Ministry of Foreign Affairs' head of digital, David Saranga,
confirmed that the video was a government-promoted ad but said he had "no
idea" how it ended up inside various games.
至少在一个案例中，这些广告是在世嘉旗下开发商 Rovio (ROVIO.HE)制作的流行“愤怒
鸟”游戏中播放的。
Rovio 证实，“不知何故，这些含有令人不安内容的广告错误地进入了我们的游戏”，现
在已手动封锁。发言人洛塔·贝克兰德(Lotta Backlund)没有提供有关其“十几个广告合
作伙伴”中哪一个向其提供广告的详细资讯。
以色列外交部数位部门负责人大卫·萨兰加证实，该影片是政府宣传的广告，但表示他“
不知道”它是如何出现在各种游戏中的。
He said the footage was part of a larger advocacy drive by the Israeli
Foreign Ministry, which has spent $1.5 million on internet ads since Hamas'
Oct. 7 attack on civilians in southern Israel ignited war in Gaza. He said
officials had specifically instructed advertisers "to block it for people
under 18".
Saranga defended the graphic nature of the ad campaign.
"We want the world to understand that what happened here in Israel," he said.
"It's a massacre."
Reuters contacted 43 advertising firms that Rovio listed on its website as
"third-party data partners" to try to ascertain who placed the ad in the
games.
他表示，这段影片是以色列外交部更大规模宣传活动的一部分，自哈马斯 10 月 7 日袭
击以色列南部平民并引发加萨战争以来，以色列外交部已花费 150 万美元用于网络广告
。他说，官员们已明确指示广告商“禁止 18 岁以下的人观看”。
萨兰加为广告活动的图形性质进行了辩护。
“我们希望世界了解以色列发生的事情，”他说。“这是一场屠杀。”
路透社联系了 Rovio 在其网站上列为“第三方数据合作伙伴”的 43 家广告公司，试图
确定是谁在游戏中投放了广告。
Of those partners, 12 responded, including Amazon (AMZN.O), Index Exchange
and Pinterest (PINS.N), and said they were not responsible for the ad
appearing on Angry Birds.
Saranga said the ministry had spent money with ad companies including Taboola
(TBLA.O), Outbrain (OB.O), Alphabet's (GOOGL.O) Google and X, formerly known
as Twitter. Taboola and Outbrain said they had nothing to do with the gaming
ads.
Google ran more than 90 ads for the foreign ministry but declined to comment
on where it displayed those ads. X, formerly known as Twitter, didn't respond
to requests for comment.
Reuters found no evidence of an analogous Palestinian digital advertising
effort, save for a few Arabic-language videos promoted by West Bank-based
Palestine TV, a news agency affiliated with the Palestinian Authority.
在这些合作伙伴中，有 12 家做出了回应，其中包括亚马逊(AMZN.O)、Index Exchange
和 Pinterest (PINS.N)，并表示他们对《愤怒鸟》上出现的广告不承担任何责任。
萨兰加表示，该部已向 Taboola (TBLA.O)、Outbrain (OB.O)、Alphabet 旗下谷歌
(GOOGL.O)和 X（前身为 Twitter）等广告公司投入资金。Taboola 和 Outbrain 表示，
他们与游戏广告无关。
谷歌为外交部投放了 90 多个广告，但拒绝透露这些广告的展示位置。X（原名 Twitter
）没有回应置评请求。
除了巴勒斯坦权力机构下属新闻机构巴勒斯坦电视台宣传的一些阿拉伯语影片外，路透社
没有发现类似的巴勒斯坦数位广告活动的证据。
A representative from the Palestinian Authority's foreign ministry shared a
statement saying the ministry was working to sway public opinion by sharing
evidence of suffering in Gaza under the Israeli bombardment that followed the
Oct. 7 attack, but did not say whether it was using advertising as a tool.
Representatives from Hamas, the Islamist movement that governs Gaza, did not
respond to Reuters requests for comment about its media campaigns.
Reuters documented six cases – in Britain, France, Austria, Germany and
Holland – where people had seen the same or similar ads as Assis' son or
said their children had seen them. In the Assis family's case, the ads
appeared in a game called "Alice's Mergeland" made by a developer called
LazyDog Game. Other ads appeared on family-friendly digital pastimes such as
the block-building game "Stack," puzzle game "Balls'n Ropes," "Solitaire:
Card Game 2023," and run-and-jump adventure "Subway Surfers."
巴勒斯坦权力机构外交部的一名代表分享了一份声明，称该部正在努力透过分享 10 月
7 日袭击后以色列轰炸加萨地区遭受苦难的证据来影响公众舆论，但没有透露是否使用广
告作为手段工具。
统治加萨的伊斯兰运动哈马斯的代表没有回应路透社对其媒体活动发表评论的请求。
路透社记录了英国、法国、奥地利、德国和荷兰的六起案例，人们看到了与阿西斯儿子相
同或相似的广告，或者说他们的孩子也看到这些广告。在Assis家族的案例中，广告出现
在一款名为“Alice's Mergeland”的游戏中，该游戏由一家名为LazyDog Game的开发商
制作。其他广告出现在适合家庭的数位娱乐活动中，例如积木游戏“Stack”、益智游戏
“Balls'n Ropes”、“Solitaire：Card Game 2023”以及跑跳冒险游戏“Subway
Surfers”。
Alexandra Marginean, a 24-year-old intern living in Munich said she was
surprised to see the pro-Israel video pop up in the middle of her game of
Solitaire.
"I had a very aggressive reaction to it," Marginean said.
LazyDog Game did not respond to requests for comment. Stack's Ubisoft-owned
(UBIP.PA) developer Ketchapp, Solitaire's Austrian developer nerByte, Balls'n
Ropes' Turkish developer Rollic and Subway Surfers' Danish developer SYBO
Games also did not return messages seeking comment on the ads.
住在慕尼黑的 24 岁实习生亚历山德拉·马吉尼安 (Alexandra Marginean) 表示，她很
惊讶地看到亲以色列的影片在她的纸牌游戏中突然出现。
“我对此反应非常激烈，”马吉尼安说。
LazyDog Game 没有回应置评请求。Stack 的育碧旗下(UBIP.PA)开发商 Ketchapp、
Solitaire 的奥地利开发商 nerByte、Balls'n Ropes 的土耳其开发商 Rollic 和
Subway Surfers 的丹麦开发商 SYBO Games 也没有回复寻求对广告发表评论的讯息。
Apple (AAPL.O) and Alphabet's (GOOGL.O) Google, which police the apps on
their in-house software platforms for iPhones and Android phones,
respectively, referred questions back to the games' developers.
Rules on advertisements vary by country, but in Britain - where Assis and her
son live - it's the Advertising Standards Authority that monitors publicity
campaigns. The authority said that while it was not currently investigating
any ads from the Israeli government, in general any publicity should avoid
"overly graphic" images and that such footage should be "carefully targeted
away from under-18s."
Reporting by Raphael Satter in Washington, Sheila Dang and Katie Paul in New
York; Editing by Ken Li and Lisa Shumaker
苹果(AAPL.O)和 Alphabet (GOOGL.O) Google分别负责 iPhone 和 Android 手机内部软
体平台上的应用程式监管，并将问题转回给游戏开发人员。
各国的广告规定各不相同，但在阿西斯和她儿子居住的英国，广告标准局负责监督宣传活
动。该机构表示，虽然目前没有调查以色列政府的任何广告，但一般来说，任何宣传都应
避免“过于露骨”的图像，并且此类对象应“谨慎针对 18 岁以下青少年”。
Raphael Satter 在华盛顿、Sheila Dang 和 Katie Paul 在纽约的报告；编辑：Ken Li
和 Lisa Shumaker
5.完整新闻连结 (或短网址)不可用YAHOO、LINE、MSN等转载媒体:
https://reurl.cc/MyDRam
6.备注:
https://www.youtube.com/watch?v=8ETRVyp2n-g
以色列终于帮迪士尼解锁新成就了：
[让幼童能在你的游戏过程中感到恐惧而崩溃尖叫]