Adidas sports bra adverts banned over bare breasts
By Jennifer Meierhans
BBC News
Adidas sports bra adverts that featured photographs of bare breasts have been ba
nned for showing explicit nudity.
Images of the breasts of dozens of women of various skin colours, shapes and siz
es in a grid format appeared on a tweet and two posters.
The Advertising Standards Agency found all three versions likely to cause wides
pread offence.
Adidas said the adverts "show just how diverse breasts are" and therefore how im
portant the correct sports bra is.
A spokesperson for Adidas UK said it stood proudly behind the message which it c
ontinued to display on its website.
The tweet was posted in February with the words: "We believe women's breasts in
all shapes and sizes deserve support and comfort. Which is why our new sports br
a range contains 43 styles, so everyone can find the right fit for them."
The two posters showed similar cropped images of 62 and 64 women, and stated: "T
he reasons we didn't make just one new sports bra."
The advertising watchdog received 24 complaints that the advert's use of nudity
was gratuitous and objectified women by sexualising them and "reducing them to b
ody parts".
Some people had contacted them asking whether the posters were appropriate to be
on display where they could be seen by children.
Twitter also said the post had been reported by some users but was not found to
be in breach of its terms of service.
The ASA said it did not think the way the women were portrayed in the tweet was
sexually explicit or objectified them.
But it did find that the tweet was likely to be seen as explicit nudity and requ
ired careful targeting to avoid causing offence.
It decided the posters were not suitable for use in untargeted media where they
could be seen by children. Adidas UK said the images were intended to "reflect a
nd celebrate different shapes and sizes, illustrate diversity and demonstrate wh
y tailored support bras were important".
They said the images had been cropped to protect the identity of the models and
to ensure their safety, adding that all the models shown had volunteered to be i
n the ad and were supportive of its aims.
https://www.bbc.com/news/business-61413184
爱迪达的运动内衣广告内有不同种族、体态的女性
被广告标准局认为可能引起广泛的冒犯
且收到大量的投诉 认为应该减少露出面积
也有人任务广告中模特儿可能被认为是儿童
推特也说该广告已经被回报 但无发现违反条款
lol
莫名其妙被烧
还是被组织攻击?