Nestle buys majority stake in Blue Bottle Coffee
https://goo.gl/knSA2s
Reuters 路透社
SEPTEMBER 15, 2017 / 12:20 AM
Martinne Geller, Lisa Baertlein
摘要：
瑞士制造商，也是全球最大的咖啡公司雀巢 Nestle 宣布入主美国精品连锁
咖啡店蓝瓶咖啡 Ble Bottle。本次交易并未透露实际成交金额，雀巢将拥有
蓝瓶咖啡主要股权，但目前将维持蓝瓶的独立性。
剩下的板上都是英文高手，应该比我会翻译 Ｑ＿Ｑ
LONDON/LOS ANGELES (Reuters) - Nestle has bought a majority stake
in Blue Bottle Coffee, stepping into the world of high-end
specialty coffee bars.
The Swiss maker of Nescafe instant coffee and Nespresso pods
announced the purchase on Thursday without disclosing financial
terms.
The move comes amid consolidation in the so-called third-wave
coffee sector in the United States. This market caters to
discerning customers who have grown up on Starbucks but have
progressed to more exotic coffee drinks coaxed from traditional
espresso machines or made by expert baristas.
Nestle, the world’s biggest coffee company, said that Blue Bottle
would continue to operate as a standalone entity and that current
management and employees would retain a minority stake.
California-based Blue Bottle has raised nearly $121 million in
funding from high-profile investors including Twitter co-founder
Ev Williams, Fidelity and GV (Google Ventures), according to data
compiled by Crunchbase.
The company operates minimalist-style coffee bars in major U.S.
cities and Japan. It expects to have 55 locations by the end of
2017, up from 29 at the end of last year. It also sells high-end
bottled coffee drinks and roast and ground coffee.
Editing by David Goodman