[新闻] Valve员工解释为何Steam没有广告

楼主: p90ep90e (IAmTheWalkingDisaster)   2015-10-19 13:24:43
1.媒体来源:
Cinema Blend
2.完整新闻标题:
Valve Explains Why Steam Doesn't Have Ads
Valve解释为何Steam上没有广告
3.完整新闻内文:
While a lot of digital platforms will feed ads to users without a
second thought, and most digital distribution platforms are known
for ads, one service does not have them: Steam. One of Valve's
staff explains why Steam doesn't have ads.
很多游戏平台都会不假思索的附上很多广告,但Steam上却没有
In an interview with Gamespot, Valve's Erik Johnson explained why
the digital download service doesn't have ads like its console
counterparts, PlayStation Network and Xbox Live. The simple gist
of the matter is that Valve doesn't believe it adds anything of
value to consumers.
在Valve人员Johnson的访谈中,其解释为何Valve并没有像他在console的对手一样
放上很多广告,单纯只是因为:
“Valve并不相信这些广告对于顾客而言有任何价值”
When asked if something like a Doritos ad might appear on the
Steam store, Johnson replied...
当问及如多利多滋的广告如果出现在Steam上时,Jonhson答道:
'' We don't see a case for that ever getting user value, [...] So we
wouldn't do it. I don't think that those ever work, either. To
take it a step further, I don't think anybody buys Doritos as a
result of that.''
我们并不觉得这样做对使用者有任何利益...所以我们就不做。况且我也不觉得
这(广告)将有任何效果,进步言之,我不觉得有人会因为这个(多利多滋广告)
而去买多利多滋。
According to Johnson, he states that Valve wants to focus on
long-term relationships and he states that it would be “dumb” to
go the route of the other service providers who have gamers pay a
subscription fee and still have to suffer through seeing ads on
the service periodically.
Johnson说,Valve想要聚焦在跟顾客的长期关系,如果跟其他平台一样要求
年费却仍然需要不定时的被逼着看广告,将会是非常愚蠢的。
Johnson isn't alone in thinking the way he does about ads. Valve's
Robin Walker concurred with the idea that ads don't help
customers and that they don't “serve any value to costumers”. It
is true that there's really no benefit on Steam seeing stuff you
don't care about. And plain and simple when I start up a service
to play games the last thing I want to do is sit through seeing
some pointless ad on the sidebar or in the update menu.
另一位员工Walker也赞同Johnson,其认为,在Steam看到你根本不在乎的东西是没有
意义的,道理很简单,当我想放松打个游戏而开启游戏平台时,我最不想看
到的就是当我更新时出现毫无意义的广告。
The only “ads” gamers will see on Steam is for other games. Now
those kind of promotional notifications are very welcomed because
it's always great finding out about new games or learning about
some new game that's either discounted or available for cheap.
唯一玩家会在Steam上看到的广告就是更多游戏,而这些折价广告非常受
玩家欢迎,因为玩家们总会想知道有什么新的游戏或是有什么游戏现在可
以便宜买入。
In fact, Valve's whole goal is to help gamers better discover the
kind of games they want to play. With more than 1,500 games being
made available on the SteamOS and with more than 6,000 games in
the database, it's not a matter of adding more games to the
library so much as it is helping gamers find the sort of titles
that interest them.
事实上,Valve的目标是帮助玩家发掘他们会想玩的游戏,1500个以上的游戏
在Steam上可以运行,而有超过六千个游戏在数据库中,并不是只是一直叫玩
家买入游戏并加入数据库中,而是帮助玩家找到自己会感到兴趣的游戏。
Johnson explains to Gamespot that Valve's top priority at the
moment is improving the algorithms that power the Steam Discovery
tools. This means that gamers will be able to find the sort of
indie, AAA, RPG, sports and action games as they see fit.
Valve现在最优先进行改进的是在Steam搜寻工具中如何运算出如何使玩家找到
他们会想玩的各种类类型的游戏像是AAA、RPG等
Right now the search tools are fairly decent but the discovery
toolset could still use some improvements. For now, Steam is
definitely leagues above the competition in terms of its
selection, variety and prices. Microsoft is slowly playing
catch-up by including more indie titles after a bit of a debacle
with the release parity clause from back during the Mattrick era
of the system, and Sony has been selectively picking a lot of
high-profile indies to help fill out the ranks on the PlayStation
store.
虽然说现在的搜寻工具已经算不错了但是仍有值得改进的地方,就现况而言
Steam无疑的在这场平台战争中比起其他的对手高一个档次,不论是在选择、
多样性与价格上都是,其他的平台只有Mircosoft在慢慢追赶而已,Sony则
对于引入的游戏非常挑。
What's interesting is that Steam offers more games than both the
Xbox and PlayStation storefronts, but the other two have
third-party ads while Steam avoids it like the plague.
有趣的是Steam上的游戏比上开两平台都还要多,但是后者却在Steam忙着闪
避第三方广告时放上很多第三方广告。
4.完整新闻连结 (或短网址):
http://goo.gl/iFCnZE
5.备注:
之前看到有人讨论Steam如何使人失心疯购买后看到了这个新闻...
看来Steam使人消费的功力又要更上一层楼了,周中跟周末特卖已经榨干我的荷包了啦
"Shut Up!!! and takes my bottle caps"
http://i.imgur.com/1F8gw3T.jpg
作者: sellgd (李先生)   2015-10-19 13:25:00
因为有赚啊,哪天没赚了,碍于股东压力就放广告了
作者: Ives20130 (O_____O)   2015-10-19 13:25:00
真的屌XDD
作者: widec (☑30cm)   2015-10-19 13:26:00
我从来也都搞不懂那些点击式广告有什么屁用
作者: aggressorX (阿冲)   2015-10-19 13:26:00
废话 钱够多当然就不需要广告商 其他都是屁话
作者: gino0717 (gino0717)   2015-10-19 13:27:00
明明就一堆广告
作者: tn603408 (Mooooooo)   2015-10-19 13:27:00
爱胜必须死~
作者: Math   2015-10-19 13:27:00
游戏广告XD
作者: garman0403 (他长)   2015-10-19 13:27:00
gaben~gaben~
作者: silver00 (Seeker)   2015-10-19 13:28:00
steam不是没有上市?哪来的股东
作者: ATand (ATand)   2015-10-19 13:28:00
满满都是游戏大特价的广告这叫没广告???
作者: estupid (For What)   2015-10-19 13:28:00
结论:有赚钱
作者: gwjhs112 (Zi0e)   2015-10-19 13:28:00
没广告就是神
作者: likeshit (大便般的存在)   2015-10-19 13:28:00
因为都自己的游戏广告啊 一打开就是
作者: linceass (ギリギリ爱 ~キリキリ舞~)   2015-10-19 13:28:00
最好是没广告啦 一堆506070%off的
作者: GaryMatthews (G公*)   2015-10-19 13:28:00
中国烂车
作者: AinSophAur (DIS_REV)   2015-10-19 13:29:00
睁眼说瞎话XDD
作者: wyiwyi (纸片宅)   2015-10-19 13:30:00
广告打折 直接掏钱买比一般广告还可怕....
作者: ERQQ (EQQR)   2015-10-19 13:30:00
甜甜圈 75%off Gabe: click
作者: calvin301301 (七索)   2015-10-19 13:30:00
她的广告就是游戏广告阿
作者: doomhammer (流浪大酋长)   2015-10-19 13:31:00
超恐怖...怎么辨 今年的"那个节又要来了..."(恐慌
作者: SuperUp (( ̄▽ ̄#)﹏﹏)   2015-10-19 13:32:00
结果玩家只找到一堆大特价的游戏 没找到想玩的游戏 XD
作者: r594547 (waylink)   2015-10-19 13:32:00
....是没看内文喔 他要帮你找要玩的 而不是帮你找吃的
作者: Gura (Gura)   2015-10-19 13:32:00
你不说我真的不知道那个节要来了...
作者: DarkerDuck (達克鴨)   2015-10-19 13:32:00
买游戏的线上游戏还需要广告喔?比课金游戏还好赚多了
作者: t13243334 (虎标万金油)   2015-10-19 13:32:00
不是钱够多,是他故意没上市不用听股东赚更多
作者: leo6601 (山东之龙)   2015-10-19 13:33:00
GABEN 每周的游戏广告就够赚了
作者: t13243334 (虎标万金油)   2015-10-19 13:33:00
没有一家上市公司再嫌钱多的好吗
作者: bbbgggttt999 (乱我D槽者必杀之)   2015-10-19 13:34:00
上面有看清楚人家的重点在于收广告费的第三方广告吗
作者: rufjvm12345 (小饭)   2015-10-19 13:34:00
都自家广告说没广告 ㄏㄏ
作者: mstar (Wayne Su)   2015-10-19 13:37:00
谁说没上市就不会有股东? 一成立时出资的不就是股东?
作者: stu00184 (Wei)   2015-10-19 13:37:00
游戏平台当然放游戏广告,内文说的是没有第三方广告
作者: bonuswhoring (flips for life)   2015-10-19 13:37:00
作者: Gura (Gura)   2015-10-19 13:37:00
但标题下的不是很好...指的是第三方广告,并非自家STEAM广告
作者: Kitakami (在妳身上揉来揉去)   2015-10-19 13:38:00
看到这篇新闻就代表说特价要来惹
作者: doomhammer (流浪大酋长)   2015-10-19 13:39:00
Steam最好的广告就是 xxx 75% off不然就xx 包75% off光这样足以对荷包造成毁灭性冲击
作者: fkzj (fkzj)   2015-10-19 13:40:00
Steam 上的游戏广告很恐怖,会真的让人掉坑刷下去买。而且
作者: higan (暱称刚好七个字)   2015-10-19 13:40:00
男人的衣橱
作者: wekapipo (没那么容易)   2015-10-19 13:44:00
但我想吃多力多滋啊!!!
作者: tsairay (火の红宝石)   2015-10-19 13:47:00
valve又没有吃外部投资金主的钱,要向谁报告啊股东?Gabe就是大老板了,谁比他大?
作者: codehard   2015-10-19 13:51:00
你他妈的不提会死吗 我的荷包啊!
作者: Argos (Big doge is watching u)   2015-10-19 13:54:00
valve这间公司很有趣 没有主管 没有上级 全部员工都是同一阶层 G胖是老板没错 但他也没权力要求你任何事情 一切都自主发展 员工想参加哪个专案就去参加哪个专案.... 也难怪valve本家游戏做得夭寿慢 根本完全没在要求进度
作者: a2881105 (morni nai nai howhow1)   2015-10-19 13:58:00
广告游戏!这是玩买游戏的游戏暑假课金课最凶砸钱不手软
作者: mamaka (重新出发)   2015-10-19 14:01:00
steam的周年庆又要来了
作者: rhox (天生反骨)   2015-10-19 14:04:00
Valve发言人说过:他们只做过一款游戏,其他都是买来的他们最自豪的就是他们倾听玩家的声音,玩家要啥他们就做啥
作者: LoveMoon (我不是魔兽三国作者.....)   2015-10-19 14:06:00
意图使人买游戏 钱包都瘦成那样
作者: selvester (水昆虫)   2015-10-19 14:10:00
干 干 干 干上次夏季特买了$109 一个蒐集游戏的游戏是想逼死谁阿 话说GTA V没特价过 只有绑包 可恶!
作者: kinki999 (QQk(廢文被劣文中))   2015-10-19 14:11:00
什么时候周年庆啊,我想买csgo送别人
作者: a176893   2015-10-19 14:15:00
卡普空的humble bundle才可怕 10多款游戏才18元快打4 DMC 恶灵古堡5 等等是[总共]18元
作者: error123 (error)   2015-10-19 14:17:00
明明一堆自家广告
作者: blakespring ( ‵▽′)╮☆(__ __||)   2015-10-19 14:24:00
STEAM就是买游戏的游戏阿

Links booklink

Contact Us: admin [ a t ] ucptt.com