1. 情报or新闻 连结：
https://plus.google.com/_/im/+GoogleAds/posts/dYSJRrrgNjk
2. 内文：
Google display ads go 100% HTML5
Over the last few years, we’ve rolled out tools to encourage advertisers to
use HTML5, so you can reach the widest possible audience across screens
(http://goo.gl/nWHctK). To enhance the browsing experience for more people on
more devices, the Google Display Network and DoubleClick Digital Marketing are
now going 100% HTML5:
- Starting June 30th, 2016, display ads built in Flash can no longer be
uploaded into AdWords and DoubleClick Digital Marketing.
- Starting January 2nd, 2017, display ads in the Flash format can no longer
run on the Google Display Network or through DoubleClick.
It’s important to update your display ads^ to HTML5 before these dates.
AdWords advertisers who currently use Flash ads in their campaigns have
several easy ways to ensure your creative can continue to show on the
Google Display Network. Read more here: https://goo.gl/ZBq5DR
^Video ads built in Flash will not be impacted at this time.
3.心得:
(记得附上至少15字心得唷，或是底下推文至少15字亦可)
Google Adwords 广告准备全面 HTML5 化。
明年（2017年）正式跟 Flash 广告说掰掰（还好久啊…）