https://reurl.cc/XqpY30
Lee Kang-in (22, PSG), at the center of internal strife within the national socc
er team, may face a hefty lawsuit for damages from advertisers, with the penalty
amounting to billions of Won.
According to the advertising industry on the 19th, Arachi Chicken removed Lee Ka
ng-in's advertising photos and videos from its website. This move is analyzed as
a result of the boycott movement that started with the recent controversy over
Lee Kang-in's physical altercation controversy with national team captain Son He
ung Min.
李刚仁代言的炸鸡品牌Alachi chicken
传出官网也撤下他的代言照和影片了
Arachi Chicken selected Lee Kang-in as their advertising model in January last y
ear and has been prominently featuring him in promotions. He was used in TV comm
ercials and on social media (SNS). In December last year, they even introduced l
imited edition packaging boxes featuring Lee Kang-in's photo for Christmas.
It is known in the industry that Arachi Chicken spent about 500 million Won on L
ee Kang-in's advertising fees.
当初代言费大概是五亿韩元
KT is on alert over the controversy surrounding Lee Kang-in. On the 16th, they i
nstructed all nationwide dealerships nd sales stores to "take down all Lee Kang
-in posters and leave work." KT stated that "the removal of Lee Kang-in's poster
s was due to the end of a purchase benefit promotion," but regarding the termina
tion of advertising and sponsorship contracts with Lee Kang-in, they mentioned,
"we are reviewing it from various angles."
前几天KT电信也撤下他的代言照
Nexon, which selected Lee Kang-in as the advertising model for FC Online, is suf
fering from complaints from some users. Since the 18th of last month, FC Online
has been using a character modeled after Lee Kang-in in events such as "The Life
of a Chaebol Club Owner's Shootdol" and "Match Play2." With several promotions
involved, it appears difficult to end the events or replace the model in the sho
rt term.
此外李也有代言的游戏厂商Nexon
也受到一些用户的抱怨
The advertising fees paid to Lee Kang-in by KT and Nexon are known to be over 1
billion Won. Although the specific amount of the penalty cannot be disclosed due
to private contracts, it is common for advertising contracts to include a claus
e stating, "In case of violation of laws or causing social controversy, a penalt
y of 2 to 3 times the advertising fee will be paid." Following this convention,
the penalty Lee Kang-in must pay is estimated to be between 5 billion and 7.5 bi
llion Won (3.7 million to 5.6 million USD).
KT电信和Nexon给李刚仁的代言费合计超过十亿韩元
而一般代言合约内会有但书
说如果有违反法律或引起社会争议，要支付2-3倍的广告费赔偿
所以李有可能须付50亿至75亿韩元之间的赔偿金(约3M-5M)