https://www.chelseafc.com/en/news/2018/8/9/
blues-announce-global-partnership-with-rexona
Blues announce global partnership with Rexona
09 Aug 2018
Chelsea Football Club are delighted to announce Rexona as our new global
personal care partner.
切尔西足球俱乐部很高兴宣布蕊娜成为我们新的全球个人护理合作伙伴。
https://i.imgur.com/6OFrJGJ.jpg
The agreement extends the club's existing relationship with Unilever,
which already incorporates the Shield and Rexona brands in Africa and Sure
in the UK.
该协议进一步加强俱乐部与联合利华的现有关系，双方在非洲与盾牌和蕊娜品牌，以
及在英国与 Sure 品牌有过合作。
Since first joining forces with Unilever in January 2017, Chelsea and Sure
have successfully worked together to activate the partnership in an
innovative and authentic manner that truly engages with football fans,
including our collaboration on the multi-award winning Sure Pressure
Series.
自2017年1月与联合利华首次合作以来，切尔西和 Sure 已成功合作，以创新和有效
的方式进行合作，吸引球迷，包括在多次获奖的 Sure Pressure 系列上的合作。
In Africa, our affiliation with Shield and Rexona focuses on creating a
grassroots football programme, delivering on their brand purpose of
inspiring people to move more and providing talented footballers with the
opportunity to achieve their potential.
在非洲，我们与盾牌和蕊娜的合作关注于创建草根足球项目，实现其品牌目标，鼓励
人们更多地参加运动，并为有才能的足球运动员提供实现其潜力的机会。
Chris Townsend OBE, commercial director, Chelsea FC, said: 'At Chelsea we
pride ourselves on working with some of the world's leading companies, so
we are delighted to extend our existing relationship with Unilever,
welcoming Rexona as our new global personal care partner.
切尔西足球俱乐部商业总监克里斯˙汤森德表示：“在切尔西，我们为与世界领先的
公司合作感到自豪，因此我们很高兴加强与联合利华的现有关系，欢迎蕊娜成为我们
新的全球个人护理合作伙伴。”
'Over the past two years we have demonstrated that working in close
partnership together is key to delivering some exciting and inspirational
campaigns. We have been immensely proud to work with Rexona to create
football development programmes for aspiring young talent and we now look
forward to maximising the potential of our partnership on a global scale.'
“在过去的两年里，我们已经证明，密切合作是一起创造令人兴奋和鼓舞人心的活动
之关键。我们非常自豪能够与蕊娜合作，为有抱负的年轻人才创建足球发展计画，我
们现在期待在全球范围内最大限度地发挥我们合作伙伴关系的潜力。”
Joanna Allen, Rexona's global brand vice president, added: 'We're
delighted to extend our partnership with Chelsea Football Club. The team's
international appeal gives us a fantastic platform to reach Rexona's
global target audience, for whom football is a key passion point.
蕊娜全球品牌副总裁乔安娜˙艾伦补充说：“我们很高兴与切尔西足球俱乐部加强合
作关系。这支球队的国际吸引力，为我们提供了一个达到蕊娜全球目标受众的绝佳平
台，对他们来说，足球是一个关键的激情所在。”
'We look forward to working closely with the club, encouraging people to
move more to live more, making every moment matter.'
“我们期待与俱乐部密切合作，鼓励人们更多地活动，让每个时刻都变得重要。”
https://www.chelseafc.com/zh/news/2018/8/9/
blues-announce-global-partnership-with-rexona