Apple Says Price Hikes Are Coming, But Won’t Say Which Devices Will Be Hit
https://www.gamespot.com/articles/apple-says-price-hikes-are-coming-but-wont
-say-which-devices-will-be-hit/
In what might be the most unsurprising news of the week, Apple has heavily
implied that its hardware is going to get more expensive. Amidst the ongoing
memory shortage that has hit virtually every sphere of the tech industry and
has seen hardware costs spike dramatically upward, Apple CEO Tim Cook
described potential price increases as being “unavoidable.”
本周最不出人意料的消息或许是，苹果强烈暗示其硬件价格将会上涨。在内存短缺几乎
波及科技业的各个领域，并导致硬件成本大幅飙升的背景下，苹果执行长库克表示，潜在
的价格上涨“不可避免”。
“Unfortunately, price increases are unavoidable. We’re doing our best to
mitigate the huge increases that are being passed to us, and we’ve been
trying to shield our customers from the increases, but the situation has
become unsustainable,” Cook said to The Wall Street Journal. “There’s less
supply at a time when consumers want devices, and the memory guys are passing
along huge price increases. We definitely need memory pricing and supply to
return to reasonable levels for consumer products.”
“很遗憾，价格上涨不可避免。我们正在尽最大努力缓解转嫁给我们的巨大涨幅，也一直
在努力保护我们的客户免受涨价的影响，但这种情况已经难以为继了，”库克对《华尔街
日报》表示。 “在消费者需要设备的时候，供应却在减少，而内存厂商却将巨额涨价转
嫁给了消费者。我们迫切需要内存的价格和供应恢复到消费产品的合理水平。”
Cook–who will step down as CEO on September 1 and take up a new executive
chairman role at Apple–didn’t specify when the company will increase prices
and which products will be impacted. One of its products, the Mac Mini, has
already increased in price from $599 to $799 for the base model, which should
be a clear indicator of how much extra consumers could be expected to pay for
high-tech Apple products in the future. As for iPhones, starting prices for
those smartphones have generally been around $699 – $799 since 2020, with
more advanced models that have
将于9月1日卸任CEO、转任苹果执行董事长的库克并未具体说明公司何时涨价以及哪些产
品会受到影响。苹果旗下产品Mac Mini的起售价已从599美元涨至799美元，预示著未来消
费者购买苹果高科技产品可能需要更高的价格。至于iPhone，自2020年以来，其起售价通
常在699美元至799美元之间，萤幕更大、储存容量更高的机型价格也更高。
A 256GB iPhone 17, for example, is priced at $799 on the Apple Store, while
an iPhone 17 Pro Max starts at $1,199. Apple’s smartphones also function as
handheld gaming consoles, capable of playing AAA games like Resident Evil
Village and Assassin’s Creed Mirage, thanks to the advanced chipsets inside
them. Coupled with a controller cradle and a subscription to a service like
Apple Arcade, the unit functions well as a multi-functional Switch 2
challenger.
例如，256GB 版 iPhone 17 在苹果商店的售价为 799 美元，而 iPhone 17 Pro Max 的
起价为 1,199 美元。由于采用内建的先进芯片组，苹果智慧型手机还可作为掌上型游戏
机使用，能够运行《生化危机8：村庄》和《刺客教条：幻影》等 3A 级游戏。搭配手把
底座和 Apple Arcade 等游戏订阅服务，这款装置完全可以媲美 Switch 2 的多功能游戏
机。
Apple isn’t alone when it comes to passing on higher production costs to
consumers, as both Sony and Microsoft have had to raise the price of their
respective consoles. A base model PS5 or Xbox Series X now costs more today
than it did when it first launched in November 2020, and the Switch 2 will
also be more expensive come September.
苹果并非唯一一家将生产成本上涨转嫁给消费者的公司，索尼和微软都必须提高各自游戏
机的价格。如今，PS5或Xbox Series X 的基本款售价已高于 2020 年 11 月刚上市时的
价格，而Switch 2 也将在 9 月迎来涨价。

粿粉的福报

不涨才奇怪

不意外，还好已买i17了

对于了解硬件市场相对较多的ACG迷来说，应该不意外吧

应该可以撑个5年没意外的话全球物价应该都要涨一波

传闻用折叠当然涨呗

内存涨太凶了 有内存相关的都马会涨

水果店现在才涨很不水果店惹，你看Android都疯涨

这也是让我去年下定决心从iphone8+换成17的原因之一

我的 17 pro应该可以战很久了

又一个悲报... AI浪潮下的受害者

那么晚才涨真佛

差不多了 安卓都涨疯了

主要还是苹果的合约太长，所以能撑很久

旧合约的内存大概差不多用完了 新合约涨了就只能涨了

去年9月 2tb 三星 ssd 4000 11月就喷到12000产能跟不上了 没钱的东西没人做 就跟nvdia 都拿来跑ai 谁还跑游戏

老黄 这就是你想看到的世界吗

还好买了17pro

搭上荒野换机潮的真的是最大赢家

啊不然哀凤有跌过吗

最佳解大概就 先买股票 用赚的买 这样比较不会心痛 （x

内存鱼鳃行情，这只是刚开始现在只差机壳还没涨太多

去年ram ssd就开始涨了，17ssd加大还维持同价格卖已经很好了，今年存储累涨的更夸张，新机涨价是一定的吧

便宜的大概只有3GS

连苹果都压不下来，恐怖了

涨到连苹果也吃不消，这些内存厂商是真的变态

没差 果果只怕不够贵

明明就自己做死 想凹单硬件厂结果直接被放生 只是失败转嫁给消费者 自己该赚的一毛也不会少

还好早知道 去年全部买一圈搞定

意外吗？去年就知道了

？

买张华邦电 转嫁涨价成本

台股都要五万了 涨这点钱是看不起台湾人吗

下次换机少说7年后了 要是还这么丑就完全不考虑

为啥是po在这

一支没10万真的看不起台湾人==

转嫁消费者? 那请问哪一间没有转嫁消费者? 说来听听