Nintendo Says Generative AI Can Be Used in ‘Creative Ways,’ but Highlights
IP Issues
"We are open to utilizing technological developments."
https://reurl.cc/z1dv1k
Nintendo has commented on the controversial topic of generative artificial
intelligence in video game development, outlining the pros and cons as it
sees them.
任天堂对电玩开发中的生成人工智能这个有争议的主题发表了评论，概述了它所认为的优
点和缺点。
In a shareholder Q&A, Nintendo president Shuntaro Furukawa was asked about
the company’s initiatives involving AI. In response, Furukawa said
generative AI can be used “in creative ways,” but said its use “also raise
issues with intellectual property rights.”
在股东问答中，任天堂总裁古川俊太郎被问到该公司涉及人工智能的举措。古川对此回应
称，生成式人工智能可以“以创造性的方式”使用，但其使用“也会引发智慧财产权问题
Artificial intelligence and its uses in games is one of the hottest topics
within the video game industry, with some studios touting AI-generated NPCs
or AI-driven level creation, Others have expressed concern about its
potential impact on jobs, particularly in art, quality assurance, and
performance.
人工智能及其在游戏中的应用是游戏行业中最热门的话题之一，一些工作室兜售人工智能
生成的 NPC或人工智能驱动的关卡创建，另一些工作室则表达了对其对就业的潜在影响的
担忧，特别是在艺术、品质方面。
Generative AI thus far has drawn criticism from players and creators due to a
mix of ethical issues, rights issues, and AI’s struggles to produce content
audiences actually enjoy. For instance, Keywords Studios attempted to create
an experimental game internally using entirely AI. The game failed, with
Keywords citing to investors that AI was “unable to replace talent.”
迄今为止，由于道德问题、智铨问题以及人工智能难以生产观众真正喜欢的内容，生成式
人工智能已经招致了玩家和创作者的批评。例如，Keywords Studios 试图在内部完全使
用人工智能来创建一个实验性游戏。该游戏失败了，Keywords 向投资者称人工智能“无
法取代人才”。
As for Nintendo, which is readying the reveal and release of the Switch
successor console, Furukawa said the company is “open to utilizing
technological developments,” but will “work to continue delivering value
that is unique to Nintendo and cannot be created by technology alone.”
至于正在准备展示和发布Switch后继游戏机的任天堂，古川表示，该公司“对利用技术
发展持开放态度”，但将“努力继续提供任天堂独有的、仅靠技术无法创造的价值” ”
Here’s Furukawa’s statement in full:
以下是古川的声明全文
In the game industry, AI-like technologies have long been used — for
example, to control the movements of opponent characters — so I believe that
game development and AI technology have always had a close relationship.
Generative AI, which is becoming a big topic recently, can be used in
creative ways, but we recognize that it may also raise issues with
intellectual property rights.
We have decades of know-how in creating the best gaming experiences for our
players. While we are open to utilizing technological developments, we will
work to continue delivering value that is unique to Nintendo and cannot be
created by technology alone.
在游戏产业，类似AI的技术早已被使用——例如控制对手角色的动作——所以我相信游戏
开发和AI技术一直有着密切的关系。生成式人工智能最近成为一个大话题，可以以创造性
的方式使用，但我们认识到它也可能引发智慧财产权问题。
我们拥有数十年的专业知识，致力于为玩家创造最佳游戏体验。虽然我们对利用科技发展
持开放态度，但我们将努力继续提供任天堂独有的、仅靠科技无法创造的价值。
Nintendo’s mixed statement here comes as its video game console rivals go
all-in on AI. Microsoft, for example, is reportedly making an Xbox AI chatbot
to automate support tasks such as game refunds, deal with broken consoles and
subscription issues, and answer questions about error codes.
任天堂的说法好坏参半，其电视游戏机竞争对手正全力投入人工智能领域。例如，据报道
，微软正在开发一个Xbox AI聊天机器人，以自动执行游戏退款等支援任务、处理损坏的
游戏机和订阅问题，以及回答有关错误代码的问题。
Meanwhile, head of PlayStation Productions and head of product at PlayStation
Studios Asad Qizilbash weighed in on AI to say its use in video games is
important to Gen Z and Gen Alpha gamers who seek "personalization across
everything."
同时，PlayStation Productions 负责人兼 PlayStation Studios 产品负责人 Asad
Qizilbash 也对人工智能进行了评论，他表示人工智能在电玩游戏中的使用对于寻求“一
切个性化”的Z世代和Alpha 世代游戏玩家来说非常重要。
"For instance, non-player characters in games could interact with players
based on their actions, making it feel more personal,” Qizilbash said. “
This is important for the younger Gen Z and Gen Alpha audiences, who are the
first generations that grew up digitally and are looking for personalization
across everything, as well as looking for experiences to have more meaning."
Qizilbash 说：“例如，游戏中的非玩家角色可以根据玩家的行为与玩家互动，让游戏感
觉更加个人化。这对于年轻的Z 世代和Alpha 世代观众来说非常重要，他们是成长的第一
代人。
Earlier this yeah, EA boss Andrew Wilson told the investment community that “
more than 50% of our development processes will be positively impacted by the
advances in generative AI.” Wilson, who oversees EA Sports FC, The Sims, and
BioWare games, added that AI will make game development “more efficient”,
revealing that the EA Sports FC developers can now make stadiums in six weeks
rather than six months.
今年早些时候，EA老板安德鲁威尔逊 (Andrew Wilson) 告诉投资界，“我们超过50%
的开发流程将受到生成式 AI 进步的积极影响。”负责 EA Sports FC、The Sims 和
BioWare 游戏的 Wilson 补充道，人工智能将使游戏开发“更有效率”，并透露 EA
Sports FC 开发商现在可以在六周而不是六个月内建造体育场。

哀，这种落后公司真的要岛了

2024才发现，AI是做为辅助来减少人力成本不是去年大家都知道了吗

老任一直以来都不是投机的公司啊

任天堂正常发挥阿他们不会很积极使用前沿技术

主要是老任目前还用不太到吧 类型的问题

用AI辅助制作精致游戏的速度会快很多，任天堂这方面受惠不大吧

GAI要用可以用很多啦

不用想太多，就只是股东大会上的干话环节

不是2024才发现，而是老任不喜欢减少人力成本

https://i.imgur.com/cYln7yz.jpeg媒体把一段干话写成文章而已

任天堂做游戏花的时间反而GAI帮助不到吧

老任重视员工能不害怕被裁员才能发挥创意

不要再观望了，这种技术都是赶快用一用看一下市场的反应，好或不好都是对的。

其实还是帮得到，只是老任不会大量应用

王泪那种用AI的话bug会修不完吧

整个业界都在积极投入 就你在观望 难怪整天要岛

整天被说要岛结果赚爽爽

砸蒸汽机 阻碍进步

蒸汽机但是开出来一堆ubi罐头塔那也没什么意思...

跟不上时代，技术落后，今年一定岛，任天堂何去何从?

继续马车

AI目前在多数地方还是处于当助手的角色，没有专业人员帮他的产出做最后修正，品质都会出问题，而且非专业人士也不容易让AI产出你想要的结果真的要用AI产出能用的东西，目前还需要一步一步引导，说出正确的术语

因为任岛不会为了开放世界这几个字而无意义的做一个超大超无聊的空间吧gai真的要说应用应该朝向VR方面会更有效益

不错啊