Someone Complained to Ad Standards That a Diablo 4 Billboard Reminded Them of
the ‘Hell’ of Lockdown
https://reurl.cc/OvRq87
*[1;32m被投诉的广告看板如下 莉莉丝错了吗??*[m
https://i.imgur.com/vCEMliN.jpg
Advertising standards officials have dismissed a complaint about a Diablo 4 “
Welcome to Hell” billboard displayed in Melbourne.
The unnamed complainant contacted the Australian Ad Standards Community Panel
to say the billboard “brought back memories of the hell of the two years of
lockdowns in Melbourne”.
不具名投诉者像澳洲广告标准社区小组投诉,暗黑4的广告看板让他回想起在墨尔本
如同地狱般的疫情封控生活
The person also accused the advert of causing offense to Christians and
Catholics, and “promoting evil and satanic paraphernalia”.
此外该投诉者还指责暗黑4广告宣扬撒旦的美好,冒犯到天主教与基督教徒
“The words 'welcome to Hell Melbourne' as part of the advertisement for this
game and a picture of a devil are offensive to me as a Christian,” reads the
complaint.
广告词欢迎来到地狱墨尔本与魔鬼图片,对身为基督徒的他是无理冒犯
“The imagery is also inappropriate for my children to see and has already
given them nightmares. The imagery is frightening to children as the demonic
looking character is staring at the camera, creating the effect of staring at
the observer. It is located in an prominent position beside a busy freeway
where children have a clear view of the very large Billboard.
广告图案不适合让小孩看到,会让他们有阴影而做恶梦,广告看板还竖立在嬉来人往
的高速公路旁,孩子们可以清楚的看到
“I feel it's inappropriate to show such disgusting and disturbing content on
a billboard where children are seeing this on a daily basis. It has no
context and for an adult of 43, I found it unsettling.
“It’s scary for young children who see it, but even as an adult it brought
back memories of the hell of the two years of lockdowns in Melbourne. The
language and words used are not necessary to get across the message about the
release of this game.”
As you’d expect, the Ad Standards Community Panel dismissed the complaint,
in hilarious fashion.
On the point about religion, the Panel pointed to the comma between “hell”
and “Melbourne”, stressing the ad is not saying the city itself is hell.
Never forget the important of a well-placed comma!
Does the ad contain violence? The panel didn’t think so. It compared the
image of Lilith, Diablo 4’s antagonist, to Disney’s Maleficent and even
noted a Melbourne Australian rules football club nicknamed The Demons.