https://tinyurl.com/37vc8vm4
Niantic, the augmented reality platform that’s developing games like Poké
mon GO, raised $300 million from Coatue, valuing the company at $9 billion.
The San Fransisco-based startup, which initially spun out of Google, will use
this money to build what it calls the “real-world metaverse.”
Niantic 是开发 Pokémon GO 等游戏的增强现实平台，从 Coatue 那里筹集了 3 亿美元
，公司估值为 90 亿美元。这家位于旧金山的初创公司最初是从Google分拆出来的，将用
这笔钱建立所谓的“真实世界的元宇宙”。
As early as August, Niantic founder and CEO John Hanke has referred to the
metaverse — at least, the one that renders us bound to VR headsets, like in
“Ready Player One” — as a “dystopian nightmare.” Unlike Facebook, which
changed its company name to Meta to signal its investment in VR technology,
Niantic wants to develop technology that brings people closer to the outside
world. Earlier this month, Niantic unveiled its Lightship AR Developer Kit
(ARDK), which makes tools to develop AR games publicly available for free to
anyone who has a basic knowledge of the Unity game engine.
“At Niantic, we believe humans are the happiest when their virtual world
leads them to a physical one,” Hanke said at the time. “Unlike a sci-fi
metaverse, a real-world metaverse will use technology to improve our
experience of the world as we’ve known it for thousands of years.”
与 Facebook将公司名称更改为 Meta以表明其对 VR 技术的投资不同，Niantic 希望开发
能够让人们更接近外部世界的技术。本月早些时候，Niantic 推出了Lightship AR 开发
工具包(ARDK)，该工具包向任何具有 Unity 游戏引擎基础知识的人免费公开提供开发
AR 游戏的工具。
“在 Niantic，我们相信人类在虚拟世界将他们带入实体世界时是最快乐的，”Hanke
说道。“与科幻虚拟世界不同，现实世界的虚拟世界将使用技术来改善我们对世界的体验
，正如我们几千年来所知道的那样。”
The funding will help expand the ARDK, which has already been used by
companies like Coachella, Historic Royal Palaces, Universal Pictures,
SoftBank, Warner Music Group and the PGA of America to create augmented
reality experiences. So, instead of using technology like VR headsets —
which are still inaccessible to much of the population — AR projects mostly
use smartphones to encourage people to explore their outside surroundings.
You might walk by the same mural every day, for example, but in Pokémon GO,
a user-generated Pokéstop description might tell you what that mural
actually represents. Niantic says that tens of millions of people play Niantic
’s games each month, walking more than 10.9 billion miles in their games
since launch.
“Niantic is building a platform for AR based on a 3D map of the world that
we believe will play a critical role in the next transition in computing,”
said Matt Mazzeo, a general partner at Coatue. “We are excited to partner
with Niantic because we see this infrastructure supporting a metaverse for
the real world and helping to power the next evolution of the internet.”
The VR metaverse might be “dystopian” in Hanke’s eyes, but like any
technology, AR isn’t without its problems. Niantic’s newest game, Pikmin
Bloom, is designed around walking, which can be alienating to elderly or
disabled players. Pokémon GO has a community of disabled players, but they’
ve had to speak out about how certain small in-game tweaks can make the game
much more accessible for people with limited mobility.
Still, Niantic’s vision offers an alternative to Meta’s headset-dependent
plans. Pokémon GO remains a smash success — it earned over $1 billion in
2020 and is already on track to outpace that revenue this year, according to
app analytics firm Sensor Tower. Not all of its games are as beloved — the
company recently announced it will shut down Harry Potter: Wizards Unite
after in-app consumer spending and global installs dropped 57% year over
year. But as independent developers get their hands on Niantic’s Lightship
ARDK, we’ll see how far the concept of a “real-world metaverse” can
stretch.

哈利尸骨未寒

N社比较有研究的是AR这一方面吧？看能不能让PMGO变随乐拍

3D伊布 不兽控了

$$

换皮AR游戏= =

只会做垃圾的公司

靠赛公司 ==

不跟你估狗阿爸要跟别人要是怎样

靠预告片卖梦想的确这家最会

这标题根本乱下吧