简单来说
11月24日至11月30日Switch在美国销售了83万台 创下单周销售纪录
主要是感恩节黑色星期五购物优惠促销
宝可梦剑盾的热销(在美已突破300万销售) 马车8豪华版同捆包 都促进消费
此外Switch已在美国销售1750万台 任天堂在10月就宣布Switch在全球已销售4100万台
随着Switch Lite的发售与即将到来的圣诞假期
Switch有机会在年底总销量超越超任
任天堂与腾讯合作 将在12/10在中国推出Switch
看起来任天堂今年一定_
https://reurl.cc/VaqlpZ
Black Friday was a bright spot for Nintendo this year. Today, the company
announced that the Thanksgiving holiday week was its biggest sales week ever
for the Nintendo Switch in the US. According to Nintendo, between November
24th and 30th, the company sold 830,000 units combined of both the original
Switch and the recently launched Switch Lite. Sales were bolstered not only
by the new hardware and games like Pokémon Sword and Shield (which have sold
3 million copies in the Americas since launch), but also Black Friday deals,
which included a Switch console bundled with Mario Kart 8 Deluxe.
All together, the Switch has sold 17.5 million units in the US alone. Back in
October, Nintendo revealed that the device had sold more than 41 million
units globally, putting it within striking distance of the iconic SNES, which
sold 49 million consoles over its life span. With the early success of the
Switch Lite — a smaller, cheaper version of the device — and the upcoming
holiday sales period, it seems likely that the Switch could top the SNES by
the end of the year.
Last month, Nintendo of America president Doug Bowser told The Verge that
sales of the Switch Lite have not been cannibalizing the original Switch. “It
’s not only raised the sell-through for the overall family, but importantly
it did so without any negative impact on our flagship system,” he explained.
“Said another way, Nintendo Switch Lite sales have been additive to the
overall Switch business.”
Earlier today, Nintendo also announced a partnership with Tencent, that will
see the Switch launch in China on December 10th.