※ [本文转录自 OverWatch 看板 #1QWFjq5_ ]
作者: capssan (Miracle) 看板: OverWatch
标题: [新闻]ESPN:OWL的海外扩张计画将困难重重
时间: Mon Feb 12 10:26:57 2018
https://goo.gl/ZVceqT
In March, Overwatch League executives will return to the road.
三月，OWL的管理阶层将重返战场
A year after they began their initial roadshow that convinced 12 teams across
the U.S., Europe and Asia to pay $20 million each to join the league for its
inaugural season, the league now will search for expansion teams. The biggest
difference this time: The execs have a proven product to sell, and that means
more interested buyers.
在他们成功的说服了12只支付了2000万美元而入场了第一赛季的队伍的一年后
他们接下来将积极扩张版图
而这次最大的不同是，他们证明了自己推销的是成熟的商品
也表示会吸引更多的买家
Throughout 2017, the Overwatch League had more naysayers than those
interested, with many of the former citing its lack of proof of concept and a
game without a rich esports history. The steep price, the chance of low
viewership and, as a result, the potential for little to no revenue drove
some of the most wealthy and famous buyers in the esports industry away. It
was impressive that the league recruited 12 in the first place.
整个2017年，看衰OWL的人比看好他的人还多很多
大部分人认为毫无先例与证明
没有丰富的电竞历史，超贵的入场费，而且还很可能低收视率
想要以此带来收入根本难如登天
这导致一部分在电竞界比较出名的队伍相继退出
让人印象深刻的是，OWL还是在第一赛季找到了12只队伍
In the past three months, though, the Overwatch League has exceeded its
revenue expectations, and several league sources said that the league is at
almost four times its original projection. The league got a reported $90
million, two-year Twitch deal, and its two-year deals with HP Omen and Intel
are worth $17 million and $10 million, respectively, sources said. That
doesn't even include its sponsors since its launch, which include the likes
of T-Mobile, Toyota and Sour Patch Kids, and those its teams have sold for
jersey patches and placements.
在过去三个月，OWL已经超出了预期的收入
几个消息来源表示，收入几乎是当初预期的四倍
OWL和Twitch的两年约拿了9000万美，HP Omen两年1700万美，Intel两年1000万美
这还没算上T-mobile、Toyota，Sour Patch Kids等赞助商，还有队衣补丁广告的收益
The teams that put a collective $240 million on the table in franchise fees
to become Overwatch League owners might have their faith rewarded ahead of
schedule. The Overwatch League is en route to making big returns, too.
第一批总共出了2.4亿美的老板们很可能提前收到他们的回报
同时OWL也在积极的扩大收益
Its next challenge lies in incentivizing international buyers. Of its 12
teams, only one, the Shanghai Dragons, is owned by a foreign corporation. Its
other two teams abroad, the Seoul Dynasty and the London Spitfire, are both
owned by American-based organizations. While the league has said that it
hopes to target expansion in the European and Asian markets, recruiting
buyers there is much more difficult than domestically.
他们下一个挑战是其他国家的买家
目前12只队伍，只有上海龙是真正由外国公司出资的队伍
伦敦和首尔虽然挂海外城市，但其实还是由美国公司出资的
OWL曾经表示希望扩张全球版图，但恐怕很困难
The Overwatch League will get more buyers in North America. It had a 13th
team right before the Season 1 deadline that it did not close in on Wesley
Edens, the co-owner of the Milwaukee Bucks and esports team FlyQuest, league
sources said. Edens is expected to be back at the negotiating table for 2019,
sources said. But if it can get another in mainland Europe

亚洲 : 不便宜又能半年内赚回本我就不买 选手26K台币

属地主义吃美国市场就赚了 当初一堆看衰的XD

收益才超出预期四倍而已 过气了

4倍....是说队服一件台币1800我想真的是赚翻了

把这个弄成NFL就好了 不要奢望海外 毕竟农场都搞死了反正美国够夯的话还是会有海外玩家关注

请问那些超高入场费都是拿去做什么用的？除了战队经营宣传之类的以外？不太懂求教

原来是工商文

也不用特别顾海外，反正整个owl的选手大概快一半都韩国人

收入当然是拿去做动画阿(喂

3500万.......

除了联盟运营用 一部分是押金吧 允许你加入联盟营利

说明大老板的投资眼光果然不是我们唱衰的小民能看懂的

而且这应该是12只队伍老板决定的金额 暴雪应该无权决定因为这联盟现在等于是这12只老板的 新人要入要他们同意

了解 谢谢 可是为什么要把条件拉到让人为难的严苛是想把规模订很高吗

因为很赚钱(?

差不多概念吧 多让人进来等于多一个人分利益

入场费不够高的话 有些投资者可能会想抽手就抽手 所以像中职现在也是订出个加盟金+保证金制度有赚钱的话就不会轻易让新的投资者进来分牛肉啊

3500万镁 等于十亿台币 台湾有能出的起?

除了像游戏的SKIN这种大家均分的会少 观众也可能被抢走

是说假如出了个台湾队 原本支持纽约伦敦的粉丝会转为支持台湾这样？是说目前的观众人数多寡跟粉丝多寡应该是成正相关达拉斯虽然打很烂但是他们比赛的场次观众人数还是比某些前段班高

是呀 所以也有人质疑队伍密度是否符合市场而且3500万美还只是入场卷 后面队伍经营什么的还没算暴雪的梦想还希望每队都有个自己的主场馆呢

亚洲还是有钱投的 只是亚洲过气了

所以OWL入场费多少啊

楼上是认真在问？整篇不都一直讲3500万美金？也看一下内文再问吧＝＝

照某人观点 所以欧洲也过气了嘛欧洲还比亚洲更过气 没有一只队伍是欧洲出资的

先不论过不过气 我觉得台湾企业也不敢冒险去投资这样创新的赛事

亚洲看来有机会大概是日本吧 OW还有一定热度在

打一季要缴那么多唷....

不过之前不是确定第二季会有四支新队伍 这篇报导是在那之前还是之后发的？

之前OPC不是才有人说日本ow根本没起来吗

看下来感觉真正凉的是台湾啊..

之前OWL中文台有时候才几十人 还以为点到非官方

会有4只队伍那篇是暴雪财报上宣布的这篇则是ESPN记者的观点

不是打一季就要缴一次钱 是之后有其他队伍要入场 入场费

经原作者capssan同意转贴

台湾OW比赛台现在观看人数有破一千就该笑了 LUL

BZ核心铁粉的年纪也没办法太常熬夜看比赛了

OWL看来会NFL化

职业ow选手会受到脑震荡的伤害了吗？怕…

OWL是用传统职业运动方法和资金去打造出来的电竞赛事之后说不定还会有选秀XD 不知道未来会不会有摆烂抢签的情况发生XD

应该真的好赚吧 不然门槛哪敢订这么高

上周末的台湾公开赛 虽然不是全都台湾人 但人数有2000多OWL有台湾赛评去播报后 观看人数也都能破千

所以OWL的门票到底是多少?

破千哈哈，破万再来说吧

光是入场费就足以打退很多海外地区了.....

破千是台湾啊 韩国台平均能破万 主台平均也是十万上下而且赛程密集度就像一般的职业运动 这样的成绩算很不错的