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TORONTO — As the Blue Jays are just three wins away from their first champions
hip since 1993, the MLB club’s parent company also has very big things in mind.
多伦多——蓝鸟队距离自 1993年以来的首座冠军仅差三胜，而这支美国职棒球队的母公司
也正有着雄心勃勃的计画
Rogers Communications, the Canadian media and telecommunications giant that owns
the Blue Jays, intends to exercise an option next year that will allow it to ta
ke full ownership of Maple Leaf Sports & Entertainment—which controls the NHL’
s Maple Leafs, NBA’s Raptors, Toronto FC of MLS, and a variety of other sports
assets.
加拿大媒体与电信巨头罗杰斯通讯公司（Rogers Communications），身为蓝鸟队的拥有者
，打算在明年行使一项选择权，将全面收购 Maple Leaf Sports & Entertainment（MLSE）
，该公司掌控 NHL 的多伦多枫叶、NBA 的多伦多暴龙、MLS的多伦多FC，以及多项其他体育
资产
Already, Rogers gained majority control of MLSE this past summer, creating one o
f the world’s most dominant sports portfolios with a set of holdings that also
includes the Blue Jays, Sportsnet, Rogers Centre, Scotiabank Arena, and the Cana
dian Football League’s Toronto Argonauts, among many other assets. The next ste
p will be to buy out the 25% share of MLSE currently held by Kilmer Sports Ventu
res chair Larry Tanenbaum, as it can contractually start next July.
罗杰斯已于今年夏天取得 MLSE 的多数股权，形成全球最具影响力的体育版图之一，旗下持
有的资产包括蓝鸟队、Sportsnet频道、罗杰斯中心（Rogers Centre）、丰业银行体育馆（
Scotiabank Arena），以及 CFL 的多伦多船员（Toronto Argonauts）等
下一步，罗杰斯将于明年7月起，依合约买下Kilmer Sports Ventures主席 Larry Tanenbau
m所持有的25% MLSE股份
But that’s not all. Once the Tanenbaum deal happens, Rogers is likely to pursue
a recapitalization of its sports assets, including bringing in an outside inves
tment partner.
但这并非终点，完成MLSE的收购后，罗杰斯可能会推动旗下体育资产的资本重组，并引进外
部投资伙伴
All of that is developing with a goal of using sports as a focal point for Roger
s’ future activity.
这一连串动作的最终目标，是以体育作为罗杰斯未来业务发展的核心
“We are in the early stages of transforming our sports and entertainment busine
ss into one of the best sports businesses gloally,” Rogers president and CEO T
ony Staffieri said last week in an earnings call. “This is our third pillar of
growth beyond wireless and cable, and will be meaningful to Rogers over time.
“我们正处于将公司体育与娱乐业务转型为全球顶级体育企业的早期阶段”
“这是我们继无线与有线业务之后的第三大成长支柱，未来将对罗杰斯带来重大影响”
——罗杰斯总裁暨执行长Tony Staffieri上周于财报说明会中表示
Amid the many sports holdings Rogers has, the Blue Jays have ascended to the top
of that group, and not just because of the current success. As MLB’s lone team
in Canada, at least for now, the Blue Jays have no other baseball competition a
mong the Canadian population of about 41 million. As a result, the team essentia
lly has the largest market of any team in the league.
在罗杰斯的众多体育资产中，蓝鸟队已成为最核心的存在，这不仅是因为球队当前的成功，
更因为它是MLB在加拿大唯一的球队
对于约4,100万的加拿大人口而言，蓝鸟队几乎没有竞争者，等于拥有全联盟中最大且独占
的市场
What’s more, the Blue Jays are a source of deep national pride—something still
rising as political and economic tensions between the U.S. and Canada continue.
That’s also been reflected in record-level viewership of the Blue Jays on Spor
tsnet, something likely to continue in the World Series.
此外蓝鸟队也是加拿大国民骄傲的象征，随着美加之间的政治与经济紧张升温，这份情感更
加浓烈，也反映在蓝鸟比赛于Sportsnet创下的历史收视新高上，预料在世界大赛期间将持
续攀升
“The way our Blue Jays World Series run is captivating this country is a very c
lear demonstration of the power of our iconic sports teams,” said Rogers CFO Gl
enn Brandt.
“蓝鸟在世界大赛的旅程正让全加拿大为之着迷，这清楚展现了我们旗下标志性球队的力量
”
——罗杰斯财务长Glenn Brandt表示
Investors and industry analysts have taken close notice of what Rogers is doing
and how the Blue Jays are accelerating the company’s ambitions across its busin
ess.
投资人与分析师也密切关注罗杰斯的动向，并指出蓝鸟的表现如何加速推进公司的整体商业
目标
“Rogers benefits in several ways from the Jays reaching the playoffs and World
Series,” CIBC Capital Markets said in a research note issued just hours before
Game 1 of the World Series. “Beyond the intangible benefits like brand associat
ion with the team’s success and primetime ad sports during key moments in impor
tant games, Rogers can also benefit directly from increased ticket and concessio
n revenues. We expect that as Rogers leans on sports, it will see increased oppo
rtunity to positively associate its Rogers brand and telecom offerings with its
sports teams’ successes.”
根据CIBC在世界大赛开打前数小时发布的研究报告指出
“蓝鸟晋级季后赛与世界大赛将让罗杰斯受益良多，除了品牌形象与黄金时段广告收益等无
形效益外，公司也可直接从门票与场内消费收入中获益”
“随着罗杰斯更倚重体育事业，我们预期其品牌与电信业务，将更紧密地与球队成功联结，
带来正面效应”
The emerging synergy and power of Rogers has also been on display through a seri
es of schedule changes for the Maple Leafs and Raptors to minimize conflicts wit
h the Blue Jays’ World Series games.
随着蓝鸟的赛事牵动全国目光，罗杰斯的综合体育力量也更加明显，为了配合世界大赛，NH
L枫叶队与NBA暴龙队的比赛时程已进行调整，以尽量避免与蓝鸟比赛时间冲突