Fox Sees Earlier-Than-Expected Sell-Out for MLB All-Star Game Commercials
https://reurl.cc/gYmOpQ
Advertiser demand for the Major League Baseball’s All-Star Game has been so int
ense, even the commercials that might never air are getting snapped up.
今年广告商对MLB明星赛的需求非常强烈
甚至连可能永远不会播出的广告时段都被抢购一空惹
Fox expects to run close to 80 commercials across its July 15th broadcast of the
Midsummer Classic, scheduled to take place this year in Atlanta, but many ads t
ied to game elements that can’t be predicted, like pitcher changes or extra inn
ings, are also spoken for, says Mark Evans, executive vice president of ad sales
for Fox Sports, during a recent interview.
转播单位FOX预计当天会有80个广告播出，但不仅仅这样
FOX广告销售部执行副总裁Mark Evans表示
许多与比赛中无法预测的元素相关的广告时段，例如投手更换或延长赛
也已经被预订了
“Sell-out is usually right before the game in July,” he says. “We were sold o
ut in the beginning of June – a full month earlier.” He predicts this year’s
All-Star Game will sport a record number of commercials, sold at some of the eve
nt’s highest prices and generating some of the largest revenue Fox has seen for
the baseball spectacular.
今年早在六月初就卖光所有的广告时段
预计今年的明星赛将创下广告数量的新高
并以史上最高的价格售出，为FOX创下美国职棒盛事中最高的营收纪录
Fox has been seeking between $750,000 and $800,000 for a 30-second commercial in
the All-Star Game, according to a person familiar with the matter.
根据知情人士透露，FOX的开价是75万-80万美金(30秒广告)

今年是全球棒球商业大热的一年吗？

MLB明星赛本来就很夯吧，年年热度最高的时刻

是好事阿 反观隔壁 明星赛一直都不认真打没啥人想看

大谷效应？

洋道大赛 WBC 热潮延续

NFL今年广告30秒 800万镁 给大家参考一下

明星赛很赞 上去每个都全力催

明年底经典赛都还没加持呢

大谷救了棒球

明星赛把胜负压力拿掉后,就慢慢有一些梗出来了...

MLB明星赛应该是四大赛里最好看的

看看隔壁棚的nba明星赛随便打 MLB好看很多MLB明星赛投打守备都是认真的 不想失分

mlb有认真打，投手跟打者都没在让的

看NBA的人真的越来越少了 收视率也是稳定下滑当中以前对MLB也是偶尔关注 真的是因为大谷才开始认真看

8M的是Superbowl不是明星赛，明星赛广告收入MLB说不定是最高的，不过NFL也没人在看明星赛就是，说不定比NBA的还不受观注

北美四大 本来就MLB的明星赛比较多人会看

NFL明星赛也只是趣味竞赛而已

8m镁是Super Bowl 明星赛pro bowl 是5万镁