今年MLB票房排行
https://reurl.cc/ky35Kq
总人次 场均 涨跌 比例
道奇 3,941,251 48,657 +1,286 +2.7%
费城人 3,363,712 41,527 +3,841 +10.2%
教士 3,330,545 41,118 +728 +1.8%
洋基 3,309,838 40,862 +504 +1.2%
勇士 3,011,755 37,182 -2,219 -5.6%
小熊 2,909,755 35,923 +1,662 +4.9%
红雀 2,878,115 35,532 -4,481 -11.2%
太空人 2,835,234 35,003 -2,680 -7.1%
蓝鸟 2,681,236 33,102 -4,206 -11.3%
红袜 2,659,949 32,839 -150 -0.5%
游骑兵 2,651,553 32,735 +1,463 +4.7%
巨人 2,647,736 32,688 +1,822 +5.9%
天使 2,577,597 31,822 -778 -2.4%
水手 2,555,813 31,553 -1,662 -5.0%
落矶 2,540,195 31,360 -836 -2.7%
酿酒人 2,537,202 31,323 -175 -0.5%
响尾蛇 2,341,876 28,912 +4,700 +19.5%
大都会 2,329,299 28,757 -3,016 -9.5%
金莺 2,281,129 28,162 +4,251 +17.8%
守护者 2,056,264 25,703 +3,139 +13.9%
红人 2,024,178 24,990 -174 -0.6%
国民 1,967,302 24,288 +1,253 +5.5%
双城 1,951,616 24,094 -278 -1.1%
老虎 1,858,295 22,942 +3,030 +15.4%
海盗 1,720,361 21,239 +1,108 +5.5%
皇家 1,658,347 20,473 +4,337 +26.9%
白袜 1,380,733 17,046 -3,567 -17.3%
光芒 1,337,739 16,515 -1,266 -7.1%
马林鱼 1,087,455 13,425 -930 -6.5%
运动家 922,286 11,386 +1,110 +10.8%
全联盟 71,348,366 29,374 +259 +0.9%
https://i.imgur.com/JFWutgx.jpeg
2017年以来最高票房
也是MLB自2011-2012后，首度连两年票房成长
九月票房为13年来新高
https://x.com/mlb_pr/status/1841141325699432871
Two stats on the 2024 @MLB regular season:
‧ MLB had its most stolen bases in 109 years. There were 3,617 stolen bases i
n #MLB this season, the third most in any Major League season since 1900, behind
1914 (4,574) and 1915 (4,108).
‧ The average time of a nine-inning game was 2:36, the sport’s crispest in 40
years (1984, 2:35).
盗垒数为109年来新高
正规九局场均时间2:36、为1984年后最低
https://reurl.cc/A2LK7K
TELEVISION VIEWERSHIP
Major League Baseball’s national television partners enjoyed a successful seaso
n with increases in television viewership and younger fans. MLB’s national tele
vision partners registered double digit growth in the Adult 18-34 category inclu
ding ESPN’s Sunday Night Baseball (+12%), FS1 (+24%) and MLB Network (+36%). In
addition, FOX registered a +9% increase in the 18-34 demo.
今年全国转播伙伴收视也都成长
18-34年轻族群收视
ESPN +12%
FS1 +24%
FOX +9%
MLB Network +36%
ESPN’s Sunday Night Baseball finished the season with its most-watched season i
n five years (2019) with an average audience of 1,505,000 viewers, a +6% increas
e over last year.
ESPN周日棒球夜收视是近五年最高
比去年成长6%
FOX’s audience was consistent with last year’s average as the network attracte
d an average of 1,879,000 up slightly from last year’s 1,875,000.
FOX比去年微升(1.875M→1.878M)
Meanwhile, MLB games on FS1 have increased +9%. With an average audience of 375,
000, MLB on TBS early primetime games increased viewership +2% versus last seaso
n.
FS1成长9%
TBS成长2%
Viewership for MLB Network Showcase games increased +11% versus last year with a
n average of 231,000. MLB Network’s games are not shown in the home market of t
he participating Clubs.
大联盟自己的MLB Network比赛收视+11%
MLB Network’s coverage of Jackson Holliday’s Major League debut on April 10th
averaged 626,000 viewers making it the second most-watched regular season game e
ver on the Network.
MLB Network转播的Jackson Holliday初登板
收视是创台以来第二高
MLB Network’s studio shows also registered significant gains this year includin
g MLB Central: +9%, High Heat: +14%, MLB Now: +9%, Intentional Talk: +23%, MLB T
onight: Batting Practice: +13% & Big Inning: +7%.
MLB Network节目收视
MLB Central: +9%
High Heat: +14%
MLB Now: +9%
Intentional Talk: +23%
MLB Tonight: Batting Practice: +13%
Big Inning: +7%
Despite challenges to the regional sports network system impacting numerous spor
ts, MLB games distributed locally continue to perform exceedingly well versus it
s competition in their respective markets.
Ratings for MLB games in primetime rank first locally on cable in 20 of the 25 (
80%) U.S. markets that host MLB Clubs.
Ratings for MLB games in primetime rank first locally on all networks in 14 of t
he 25 (56%) U.S. markets that host MLB Clubs.
大联盟比赛在全美25个市场中，在20个市场位居黄金时段收视冠军
STREAMING AUDIENCE
串流方面
MLB.TV set a new high of 14.5 billion minutes watched, a jump of +14% over last
year’s previous high mark of 12.7 billion minutes watched.
MLB.TV收看时数来到145亿分钟，创下历史新高
比去年上升14%
The 28 most-watched days in MLB.TV history have occurred in the last two seasons
since the implementation of the new rules with 19 of those days taking place in
2024. In addition, seven of the 10 most-watched days ever on MLB.TV have occurr
ed during the 2024 season.
MLB.TV史上前28场多人收看赛事
都是这两年创下的(也就是改制后)
DIGITAL AUDIENCE
社群媒体
MLB social media platforms all registered double digit growth over the previous
season including Instagram (+28%), X (formerly Twitter) (+69%), Facebook (+17%),
and YouTube (+33%).
Instagram (+28%)
X (formerly Twitter) (+69%)
Facebook (+17%)
YouTube (+33%).
In the 24 hours surrounding Shohei Ohtani entering the 50/50 club, MLB posts gen
erated 98.4 million impressions on X alone. September 19th represented MLB’s bi
ggest day in its Twitter/X history and included the account’s top two posts of
all-time focused around Ohtani’s 50/50 accomplishment and his 6-for-6 performan
ce in the same game.
在大谷翔平进入“50-50俱乐部”的前后24小时内
MLB在 X上的贴文就产生了9,840万次的曝光量
9月19日成为MLB在X推特历史上最重要的一天
当天的前两名贴文都与大谷的50/50成就
及他在同一场比赛中的6打6表现有关
并且成为帐号有史以来最受瞩目的贴文。
INTERNATIONAL VIEWERSHIP
MLB’s international viewership increased during a season where the league playe
d regular season games in Korea, Mexico City, and London. Global viewership has
increased +18% versus last season with double digit growth in Asia (+32%) and La
tin America (+16%). With the outstanding play of Shohei Ohtani, Shota Imanaga, a
nd Yoshinobu Yamamoto generating excitement, NHK in Japan is on pace to register
its fourth-straight viewership gain (since 2021) with an average audience of ne
arly 2.2 million viewers.
国际收视成长18%
其中亚洲+32%
拉丁美洲+16%
日本NHK则是要连续四年收视上升