Study: MLB teams’ sponsorship revenue leaps 23% to US$1.5bn for 2023 season
https://reurl.cc/Y0kjWO
Major League Baseball (MLB) teams’ sponsorship revenue rose 23 per cent to more
than US$1.5 billion for this season, according to SponsorUnited’s MLB Marketin
g Partnerships Report 2023.
今年大联盟的球队赞助收入预估超过15亿美金
比去年成长23%
Increase driven by 500 new sponsorships spanning 30 categories led by the food,
hotel/restaurant, and construction/industrial sectors
今年多了超过500个赞助(30种类别)
以食品业/饭店/餐厅等产业为首
Uplift in MLB viewership across core markets has seen prominence of sponsorship
assets grow, leading to 135 additional sponsorship deals compared to the previou
s season
MLB 大市场收视率的提升带动了赞助的显著成长
与上一季相比，它们赞助合约增加了135笔
话说内文也提到一个蛮有趣的资讯
Seattle Mariners’ Julio Rodriguez surpassed reigning MVP Shohei Ohtani to becom
e MLB’s most endorsed player, activating 21 deals in 2023 versus Ohtani’s 17 l
ast year
那就是今年J-ROD手上有21个代言，超越大谷去年的17个了