明日Field of Dreams 为FOX创下广告收益纪录
SBJ Media: Field of Dreams game an MLB best-seller for Fox
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明日由FOX转播的Field of Dreams
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尚未开打就已帮助FOX创下和MLB合作25年来最高的广告收益纪录
并且比第二名的多两倍以上
Fox will rake in more ad sales revenue from MLB’s Field of Dreams game this wee
k than from any other regular-season game during the network’s 25-year relation
ship with the league. Not only that, but the ad sales revenue from Thursday’s g
ame will more than double the revenue from the No. 2 regular-season game, accord
ing to Fox Sports Exec VP/Sports Sales Seth Winter.
对此FOX希望MLB能将Field of Dreams定为每年固定赛事
Advertiser response has been so good that Winter expressed hope that MLB will tu
rn it into an annual event. “If baseball asks us, we love it,” Winter said. “
There are so many great rivalries in baseball, why not bring great rivalries eve
ry year?”
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