https://goo.gl/ZVceqT
In March, Overwatch League executives will return to the road.
三月，OWL的管理阶层将重返战场
A year after they began their initial roadshow that convinced 12 teams across
the U.S., Europe and Asia to pay $20 million each to join the league for its
inaugural season, the league now will search for expansion teams. The biggest
difference this time: The execs have a proven product to sell, and that means
more interested buyers.
在他们成功的说服了12只支付了2000万美元而入场了第一赛季的队伍的一年后
他们接下来将积极扩张版图
而这次最大的不同是，他们证明了自己推销的是成熟的商品
也表示会吸引更多的买家
Throughout 2017, the Overwatch League had more naysayers than those
interested, with many of the former citing its lack of proof of concept and a
game without a rich esports history. The steep price, the chance of low
viewership and, as a result, the potential for little to no revenue drove
some of the most wealthy and famous buyers in the esports industry away. It
was impressive that the league recruited 12 in the first place.
整个2017年，看衰OWL的人比看好他的人还多很多
大部分人认为毫无先例与证明
没有丰富的电竞历史，超贵的入场费，而且还很可能低收视率
想要以此带来收入根本难如登天
这导致一部分在电竞界比较出名的队伍相继退出
让人印象深刻的是，OWL还是在第一赛季找到了12只队伍
In the past three months, though, the Overwatch League has exceeded its
revenue expectations, and several league sources said that the league is at
almost four times its original projection. The league got a reported $90
million, two-year Twitch deal, and its two-year deals with HP Omen and Intel
are worth $17 million and $10 million, respectively, sources said. That
doesn't even include its sponsors since its launch, which include the likes
of T-Mobile, Toyota and Sour Patch Kids, and those its teams have sold for
jersey patches and placements.
在过去三个月，OWL已经超出了预期的收入
几个消息来源表示，收入几乎是当初预期的四倍
OWL和Twitch的两年约拿了9000万美，HP Omen两年1700万美，Intel两年1000万美
这还没算上T-mobile、Toyota，Sour Patch Kids等赞助商，还有队衣补丁广告的收益
The teams that put a collective $240 million on the table in franchise fees
to become Overwatch League owners might have their faith rewarded ahead of
schedule. The Overwatch League is en route to making big returns, too.
第一批总共出了2.4亿美的老板们很可能提前收到他们的回报
同时OWL也在积极的扩大收益
Its next challenge lies in incentivizing international buyers. Of its 12
teams, only one, the Shanghai Dragons, is owned by a foreign corporation. Its
other two teams abroad, the Seoul Dynasty and the London Spitfire, are both
owned by American-based organizations. While the league has said that it
hopes to target expansion in the European and Asian markets, recruiting
buyers there is much more difficult than domestically.
他们下一个挑战是其他国家的买家
目前12只队伍，只有上海龙是真正由外国公司出资的队伍
伦敦和首尔虽然挂海外城市，但其实还是由美国公司出资的
OWL曾经表示希望扩张全球版图，但恐怕很困难
The Overwatch League will get more buyers in North America. It had a 13th
team right before the Season 1 deadline that it did not close in on Wesley
Edens, the co-owner of the Milwaukee Bucks and esports team FlyQuest, league
sources said. Edens is expected to be back at the negotiating table for 2019,
sources said. But if it can get another in mainland Europe