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原文作者：NBA on X
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SUNDAY NIGHT BASKETBALL IS HERE
“周日夜篮球”（可简称SNB)来啦！
The premiere of Sunday Night Basketball is tonight on NBC and Peacock!
This will be the first Sunday NBA games on NBC since June 9, 2002 - Game 3 of
the 2002 NBA Finals.
SNB（美国时间）今晚将在NBC无线台与Peacock串流台做首次播映！这将是自20
02年总冠军赛第3场之后，NBC首次转播周日的NBA比赛
The doubleheader tips off with the Lakers visiting the East #2 Knicks at 7:00pm/
et as LeBron James makes his regular-season visit to Madison Square Garden and
NBA All-Star Game starters Luka Doncic and Jalen Brunson go head-to-head.
此时段的第一场将以湖人客场对上东区第2球队尼克做为开场，LeBron James将会拜访
名闻遐迩的麦迪逊花园广场（MSG），两位获选为明星赛先发的后卫Luka Doncic and
Jalen Brunson也将正面过招。
Then at 9:30pm/et, the last two Kia NBA MVPs headline #1 vs. #2 in the West
as Shai Gilgeous-Alexander and the defending champion Thunder head to
Denver to take on Nikola Joki and the Nuggets, marking the first matchup
between the teams since their seven-game Western Conference Semifinals series
last season.
接着在美东时间晚上9:30，卖点则是去年MVP票选前两名的球星：Shai Gilgeous-
Alexander 与卫冕冠军雷霆队，将会前进丹佛挑战Nikola Joki 与后者隶属的金块队。
这也是去年西区准决赛打到7场的经典对决后，两只球队的第一场比赛
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▶心得：NBA与NBC为了这个篮球转播的新里程碑，真的是花了不少心力
·先是用蜘蛛人梗图，说明NBC会在美式足球赛季告一段落后，把NFL结束后职棒开季前
的周日时段，作为NBA之用
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另外也找了传奇雷鬼摇滚歌星Lenny Kravitz翻唱了猫王的经典单曲A Less Conversation，
作为SNB的开场主题曲

不过风光的背后，代价也蛮明显：即使NFL与NBA的转播权，帮助NBC把订户冲到
4千万，但仍然在第四季造成超过5亿美金的财务损失
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