楼主:
pneumo (超☆冒险盖)
2025-11-21 10:20:00来源:Sportsmediawatch
网址:https://reurl.cc/VmREWn
One month into the new NBA media rights deal, viewership remains well above
the same point last year.
NBA赛季新转播合约已过一个月,收视人数远胜过去年同期。
NBA regular season games were averaging Nielsen-estimated 1.91 million
viewers across NBCUniversal, ESPN and Amazon Prime Video through the first
month of the season, a figure that includes Adobe Analytics for NBC games —
up 30 percent from last year and the highest average for the first month of
play since 2017.
尼尔森机构统计了NBC,ESPN以及Amazon Prime的收视人数,联盟目前首季平均收视人数
为191万,相比去年同期增加了30%,且为2017年以来的新高。
Keep in mind that Nielsen in September shifted to a new “Big Data + Panel”
metric that adds viewership from smart TVs, set-top boxes and select providers
’ internal third-party data (including Amazon) to the traditional Nielsen
panel. Neither that — nor Nielsen’s previous expansion of out-of-home
viewing in February — would fully explain a year-over-year increase of such
size, but those methodological changes will generally skew historical
comparisons.
但是尼尔森在今年九月用了一个新的评量方式 "Big Data+Panel",会把用智慧电视,机
上盒以及一些特定供应商(包括Amazon)第三方资料的收看人数加进传统的尼尔森样本