[情报] 富比士百大品牌价值排行(运动品牌相关)

楼主: kairiyu (E N O U G H is enough)   2016-05-16 17:55:20
富比士品牌价值排行(运动品牌相关)
The World's Most Valuable Brands
http://www.forbes.com/powerful-brands/list/#tab:rank
Rank Brand Brand Value Brand Revenue
#18 NIKE $27.5 B $30.0 B
#31 ESPN $16.9 B $11.9 B
#51 Fox $11.2 B $14.3 B
#90 Adidas $ 7.0 B $15.3 B
因为排名只到100,所以还找不到Under Armour和Reebok
从富比士网站另一个地方
http://www.forbes.com/pictures/flhm45mmjk/4-under-armour/
看到关于UA和Reebok的叙述 (2015)
4. Under Armor
Brand Value 2015: $5.0 billion
Brand Value 2014: $4.1 billion
8. Reebok
Brand Value 2015: $830 million
Brand Value 2014: $880 million
作者: luxurykabiso (大耳朵)   2016-05-16 18:03:00
Reebok 品牌方向跟前几家不太一样了主要转向健身领域这几年在欧洲美国有点回来的趋势Reebok主攻crossfit算很成功休闲品牌取向应该是FILA吧...Reekbok的品牌感 在欧美超机能的 个人觉得满帅的台湾就不太流行crossfit

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