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A lackluster Spurs/Grizzlies series finished with a series-high on
Monday night, but that was still down big from previous years.
Game 4 of the Spurs/Grizzlies NBA Western Conference Finals drew
5.2 million viewers on ESPN Monday night, down 53% from Heat/Celtics
Game 4 last year (11.1M), and down 30% from Mavericks/Thunder Game 4
in 2011 (7.4M).
Compared to Game 4 of last year's Thunder/Spurs WCF on TNT (6.5M),
Monday's viewership declined by 20%.
Spurs/Grizzlies earned the smallest audience for a Game 4 in the
Conference Finals since 2007, when Spurs/Jazz Game 4 drew 4.6 million
on ESPN and Pistons/Cavaliers Game 4 drew 4.7 million on TNT.
Game 4 was the only telecast of the four-game series to earn at least
five million viewers. To put that in perspective, seven of the 11 second
round games involving the Spurs and Grizzlies topped the five million
mark — with five of the six Spurs/Warriors games drawing a larger
audience than any Spurs/Grizzlies game.
On Saturday, Game 3 of the series drew 4.9 million viewers — down 35%
from Heat/Celtics Game 3 last year (7.6M), and down 20% from Mavericks/
Thunder Game 3 in 2011 (6.2M). The game also trailed Game 3 of last year's
Thunder/Spurs WCF on TNT (7.1M) by 31%.
Like Monday's Game 4, Saturday's game ranks as the least-viewed Game 3
of a conference final since 2007, when Spurs/Jazz Game 3 on ABC drew 4.7
million and Pistons/Cavaliers Game 3 on TNT drew 4.4 million.
The four-game Spurs/Grizzlies Western Conference Finals averaged a 3.1
U.S. rating on ESPN and ABC, down 50% from Heat/Celtics last year (6.2),
down 28% from Mavericks/Thunder in 2011 (4.3), and the lowest rated NBA
conference final since Spurs/Jazz in 2007 (2.8).
Last year's Thunder/Spurs WCF on TNT averaged a 5.0 U.S. rating. The last
four-game sweep in the Conference Finals — Nets/Pistons in 2003 — also
averaged a 3.1 rating on ESPN/ABC.
(Series average from ESPN, additional information from TV By the Numbers)
大意：
这篇报导主要是说，今年西区冠军赛整体收视率几乎是呈现大倒退的迹象，
以第四战为例，比去年ESPN转播的东冠G4，下跌幅度达53％；而也比去年的
西冠G4下滑了20％左右。
（而如果跟前年也是ESPN转播的的西冠决赛相比则是下滑30％）
不过G4也是这系列战全美总收视人口唯一一场突破五百万人次的。
至于G3的收视（这是美国周末时段）人口只有490万，分别比去年跟前年同
样由ESPN转播的分区决赛G3下降35％和20％。至于和去年TNT转播的西冠相
比也是下滑31％。（这都是2007年以来的新低）
最后提到了今年西冠决赛整体收视率指数是3.1，比起去年的东冠决赛6.2，
整整下滑了50％；另外ESPN前年转播西冠是4.3，TNT去年西冠则是5.0。
（不过还赢2007年西冠决赛的2.8就是了）
P.S：至于上一个Sweep的分区决赛，恰巧也是ESPN所播，03年的篮网跟活塞，
收视率也是3.1。