楼主:
star1416 (HotDog)
2015-06-12 12:51:02消息来源：http://goo.gl/ooZZH0
心得：
嗯，HTC 看来真的要大刀阔斧改变了！
个人觉
得若要改善 HTC 花费部份，除了要将广告、行销花在对的地方，其实很重要的是产品
线划分应该要更明确；现在 HTC 无论 One、Desire 等系列智慧型手机，除了少数几
款旗舰，相信大部份的消费者都已经快分不出差别了，如果少推几款产品，除了能减少
花费外，相信对销售部份应该也不会带来影响吧？
是说，Samsung 日前推出的钢铁人版本手机，虽然台湾没有卖，但消息已经传遍，要
是 HTC 也能推出不一样的联名限量款，不知道是否有效呢？无论如何都比砸钱在许多
人不知道在表达什么的广告好。嗯，不过如果签约很贵还试算了 XD
原文：
由于 HTC 近日股价低迷，董事长王雪红在 2015 年 6 月 11 日对全体员工发出信件
，表示 HTC 要改变过去做事方法并减少花费，未来将强化智慧型手机发展、降低营业
成本与改善营运效率，并让内部流程合理化与积极发展新业务。
稍早我们也取得了中、英文版员工信全文；
中文版员工信：
Hello Team HTC,
我相信大家都应该知道目前 HTC 在智慧型手机市场正面临着艰难的挑战。同时，我们必
须要面对营运不佳与股价下跌的事实。
为迎接市场环境的新挑战，HTC 需要做出调整，我们要改变过去的做事方法和减少花
费，而且必须立即改变。
在最近刚结束的 2015 年股东常会中，我提到今年主要的营运目标：
1. 强化智慧型手机发展
2. 大幅降低营业成本及改善营运效率
3. 内部流程合理化
4. 积极发展新业务
我们必须在所有关键环节上更加精进以达成目标。身为 HTC 的一员，我们应以审视自
我工作流程为己任，让我们的品质、创新能力与工作效率能更进步。我们也需要大幅节
省开支，尽管我们拥有良好的财务基础、有能力投资创新技术来创造更多的企业价值。
我们未来企业成长的动能不仅包含智慧型手机，更加入新的领域如 RE、虚拟实境、健
康服务与其他研发中的产品。
这周我一一拜访了许多主要客户，直接面对第一线的实际情况，最令我感到欣慰的是，
他们仍强烈的表达非常喜爱 HTC，对我们的智慧型手机和其他创新的产品感到非常兴
奋 更重要的是他们非常关心 HTC，进而提供帮助我们更进一步的想法，也诚挚地希望
HTC 能成功。
我知道只要我们一起努力就能克服这个挑战，我们每一个人都需要保持正面的态度、互
相鼓励、超越现在、展望未来，这意味着共同分享我们的成就与最棒的经验，同时打破部门隔阂，强化组织合作，一起为 HTC 努力。
我们曾经面临过许多次的困难，但每一次都能重新站起来，比以前更强更好。我们拥有
迈向成功所需的条件和能力，我深信，HTC 一定能够逆势再起，重新展翅! 大家携手
同心共创美好未来!
英文版员工信：
I am sure you are aware that HTC faces significant challenges in the smartphon
e marketplace today. Our business performance is struggling and our stock pric
e has fallen. This is the reality we all have to face.
HTC needs to adjust to this new reality. We cannot continue to operate as
we’ve always done, nor maintain previous levels of spending. We must change
the way we work, and we must do so quickly.
At our recent shareholder meeting, I outlined our primary business goals for
this year:
1. Strengthen our smartphone business
2. Greatly lower operational costs and improve operating efficiency
3. Streamline internal processes
4. Aggressively develop new business areas
We need to improve in all these key areas to make this happen, and everyone
must take personal responsibility to look at our processes, and see how we ca
n approach them to improve our quality, creativity and effectiveness. We also
need to cut many of our costs. However, we do have the financial capability t
o invest in the innovation that will drive business value. Our growth agenda is
not just driven by smartphones but also new businesses such as virtual realit
y, RE, health and others currently in development.
I have visited several of our major customers recently, which has been a timel
y reminder of the new reality we face. But it has also been very heartening
, as they still like HTC, they still think we have good products and they are
excited by our diversification beyond smartphones. Most importantly, they car
e enough about HTC to offer us advice on how we can improve. They *want* us
to succeed.
I know we can meet this challenge, as long as we do it together. We need each
and every one of you to stay positive, to look towards a future beyond the
current situation, and to encourage each other. This means sharing our wins
and best practices, breaking down silos, improving organisational alignment,
and operating as one company, one brand.
We have faced tough times as a company more than once, and each time we have
bounced back bigger and better than before. We have all the strengths and
capabilities to succeed, so I have full confidence in our ability to do it
again. Together, we can create a brighter future.
Thank you all very much for your dedication and belief in HTC.
Best regards,
Cher