Zenfone 和一款主机板得到国际知名的红点设计大奖。
看外电内容，似乎是 ZenUI的部分得奖的。倒是很奇怪，
国内的媒体居然都没有报导，难道石头公司的公关没发消息？
不太能理解这家公司在想什么。
ASUS wins prestigious 2014 Red Dot Awards for product design
https://www.zawya.com/story/ASUS_wins_prestigious_2014_Red_Dot_Awards_
for_product_design-ZAWYA20140514132428/
ASUS ZenFone and ROG Maximus VI Formulam otherboard epitomize design
excellence by embodying humanity, beauty, and functionality
Riyadh, May 15, 2014
ASUS recently announced that ASUS ZenFone and ASUS Republic of Gamers (ROG)
Maximus VI Formula motherboard have each been honored with a Red Dot Design
Award 2014, reflecting outstanding designs from ASUS that deliver incredible
experiences to users.
The Red Dot Design Award is an internationally-recognized seal of quality for
products that represent the pinnacle of design in their respective
categories. It is given by the Design ZentrumNordrheinWestfalen in Essen,
Germany, and is one of the top four international design awards along with
the IDEA Award, iF Product Design Award and Good Design Award. Products
considered for the Red Dot Design Award are judged by a panel of
international design experts and are assessed on the following criteria:
degree of innovation, functionality, formal quality, ergonomics, durability,
symbolic and emotional content, product periphery, self-explanatory quality
and ecological compatibility.
ASUS ZenFone won the award in the Mobile Phone category and ASUS ROG Maximus
VI Formula motherboard won in the Computer Component category. The winning
ASUS products were chosen from a large field of 4,815 entries from companies
in 53 countries. Products considered for the award were assessed on a wide
range of criteria including degree of innovation, functionality and
ergonomics.
The Red Dot jury for 2014 comprised 40 design experts from around the world
and is the largest in the history of the awards.
Talking about the award winning products, Mr. MT Ma , ASUS spokesperson for
Saudi Arabia, remarked, "The ASUS ZenFone Series comes with screens ranging
from 4 to 6 inches and has unprecedented levels of damage and scratch
resistance. It is a lightweight device that is available in a number of
classy colors."
"ZenFone features ASUS ZenUI, the all-new, exclusive mobile user interface
developed around the concepts of freedom, expression and connection.
Featuring a new visual design made to be efficient and inviting, it contains
modern 'flat' icons, vivid device-matching color themes, animations, new
ringtones and notification sounds, and a clean layout to present information
clearly," he added.
ASUS ZenUI includes exclusive apps like What's Next and Do It Later that help
users manage information and enable them to be more productive. Additionally,
enhanced Android apps make life easier by including useful features such as
threaded email for keeping track of conversations and Smart Reader Mode in
the web browser for reducing eye-strain. ASUS ZenUI even includes free open
messaging, powered by Omlet Chat on the Omlet Open Messaging Platform,that
lets users share almost any kind of content easily with anyone, on any phone.
Informing about the characteristics of ROG Maximus VI Formula, Mr. Ma
mentioned that it is a high-performance Z87 gaming motherboard whose design
packs multiple performance-enhancing features along with undeniable style.
Its unique CrossChill hybrid thermal design allows the user to choose between
an air- or water-cooled thermal solution. Unlike other hybrid designs,
CrossChill does not require a fan, so there is no noise or dust build-up.
Water cooling provides up to 23°C lower MOSFET temperatures for more stable
over clocking.
ROG Maximus VI Formula also features ROG Armor, another unique design feature
that provides numerous performance benefits and adds a stylish futuristic
flourish to the motherboard. Composed of two parts, a strong ABS top cover
that blocks heat from graphics cards, and an SECC steel support behind the
PCB, ROG Armor reduces overall system temperature and prevents PCB bending.
In addition to the design styling of ROG Armor, the motherboard features the
striking red and black ROG color theme. This color theme is uniform
throughout the ROG experience and appears not only on the hardware, but also
in the UEFI BIOS and all software user interfaces.
-Ends-