Phillies Pass Yankees, Red Sox to Become No. 1 MLB Team in Fan Loyalty
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The Philadelphia Phillies have the most loyal fans in Major League Baseball,
surpassing the New York Yankees and Boston Red Sox, a survey found.
根据一份调查指出，费城人有着全MLB最忠诚的球迷，甚至超越了基袜两队
The Yankees were second on the baseball index for the second straight year.
The Red Sox, No. 1 the previous two years, fell to third. The New York Mets,
who fired their manager and general manager after a 79-83 season, tied with
the Washington Nationals for 23rd among the 30 major league teams.
洋基连两年获得第二，而前两年都排第一的红袜迷则落到了第三
梅子队在打出79胜83败的球季后炒了他们的GM及教练，球迷忠诚度与国民并列23名
New York-based Brand Keys Inc. compiled the 19th annual Sports Loyalty Index
by surveying 250 fans in each team’s market and assessing the data based on
factors driven by on-field success, fan bonding with players and the franchise
’s history and tradition. A club’s effort and sense of teamwork also can
have an effect.
Brand Keys公司调查了各队的250名球迷，以及评估许多资料而做成这份报告
这些资料包括:球场上的成就、球员与球迷的互动、以及球队的历史与传统
另外球团的努力及团队合作也会有所以影响
“With the Phillies, every game seems to count to the whole team,” Brand
Keys President Robert Passikoff said in telephone and e-mail interviews. “
They seem to take it more personally.”
Brand Keys的总裁接受采访时表示:“当你看着费城人的比赛,每场比赛你就会好像他们的
一份子一样”
The New England Patriots were No. 1 among National Football League teams. The
San Antonio Spurs topped the National Basketball Association rankings and the
Detroit Red Wings had the highest score in the National Hockey League.
新英格兰爱国者在NFL排名第1，NBA的第1名则是马刺队
而底特律红翼在NHL中获得最高分
A copy of the 2011 survey results, which will be released this week by Brand
Keys, was given to Bloomberg News.
The Yankees led the major leagues with attendance of 3.8 million in 2010,
followed by the Phillies at 3.6 million. The Phillies sold a higher
percentage (104 percent, including standing room) of their 43,651 seats at
Citizens Bank Park, compared with 89 percent at 50,287-seat Yankee Stadium.
10年球季洋基队观众人数是3.8M，其次则是费城人的3.6M
但费城的售票率却是最高的(104%,包含站位)，相比起来，洋基的售票率只有89%
Sold-Out Phillies
The Phillies, who reached the National League Championship Series last season
before signing free-agent pitcher Cliff Lee in mid-December, have sold out
123 straight home games, a streak that began during the 2009 season.
费城去年打进国联冠军战并在12月签下Cliff Lee
他们已经自09年开始连续123场观众爆满
David Buck, the team’s senior vice president of marketing, said the club has
sold 99 percent of its seats for 2011 and expects to sell out every game
again this season.
费城的行销高级副总裁表示他们已经卖出11年赛季比赛中的99%座位
并预期今年也能场场爆满
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以下是排名，列出前五与倒数五名
TOP FIVE TEAMS IN SPORTS LOYALTY INDEX
MLB
1. Philadelphia Phillies
2. New York Yankees
3. Boston Red Sox
4. San Francisco Giants
5. Los Angeles Dodgers
NFL
1. New England Patriots
2. Pittsburgh Steelers
3. Indianapolis Colts
4. Green Bay Packers
5. New York Jets
NBA
1. San Antonio Spurs
2. Los Angeles Lakers
3. Dallas Mavericks
4. Boston Celtics
5. Phoenix Suns
NHL
1. Detroit Red Wings
2. Philadelphia Flyers
3. San Jose Sharks
4. Vancouver Canucks
5. Boston Bruins
BOTTOM FIVE TEAMS IN SPORTS LOYALTY INDEX
MLB
1. Pittsburgh Pirates
2. Baltimore Orioles
3. Kansas City Royals
4. Arizona Diamondbacks
5. Seattle Mariners
NFL
1. Carolina Panthers
2. Cleveland Browns
3. Washington Redskins
4. Cincinnati Bengals
5. Oakland Raiders
NBA
1. Charlotte Bobcats
2. Sacramento Kings
3. Minnesota Timberwolves / Golden State Warriors
4. Memphis Grizzlies
5. Atlanta Hawks / Toronto Raptors
NHL
1. Atlanta Thrashers
2. St. Louis Blues
3. New York Islanders
4. Phoenix Coyotes
5. Tampa Bay Lightening / Nashville Predators