https://reurl.cc/MXdOn
Netflix: Fortnite is a bigger rival than HBO
网飞：相较HBO，堡垒之夜更是大敌
By Brian Fung January 18
In 2013, a top executive at Netflix famously announced that the company's
ambition was to “become HBO faster than HBO can become us.” The declaration
made headlines at the time for its audacity: Netflix was gunning for the king
of premium television.
网飞在2013年时，
目标还放在侵蚀HBO的(电视)受众，并且不让HBO侵蚀自己的(行动)受众
But now it seems Netflix has identified an even bigger rival: the massively
popular video game Fortnite.
但是网飞现在似乎找到了新的劲敌：堡垒之夜
The online shooter accounts for an enormous amount of consumers' screen time,
Netflix said in a shareholder letter Thursday, making it a formidable foe in
the global war for Internet users' attention.
网飞告诉股东们，这款连线射击游戏会大量占用用户时间，
在这场吸引网络使用者注意力的战争中，是可怕的大敌
“We earn consumer screen time, both mobile and television, away from a very
broad set of competitors,” Netflix said in the letter. “We compete with
(and lose to) Fortnite more than HBO . . . There are thousands of competitors
in this highly-fragmented market vying to entertain consumers."
信中说，
"我们跟各式各样的对手争抢出现在使用者萤幕上的时间，
而相较于跟HBO，我们在跟堡垒之夜的竞争中更加处于劣势....
在这个高度碎片化的市场有数以千计的对手都在争取用户的娱乐时间。"
Netflix's decision to name-check Fortnite reflects the game's ever-growing
popularity. It boasts over 200 million registered users, and some 80 million
log in to play each month, according to publisher Epic Games. Thanks to an
engaging combination of reward mechanics, social communication and ease of
entry — the game's competitive mode is free to play — Fortnite soared to
fresh heights last year, helping Epic earn a reported $3 billion in profit.
Epic games发行的免费游玩游戏堡垒之夜现在是全球最火爆的游戏，
有着超过两亿的注册用户，八千万的玩家，
在去年为Epic带来了30亿镁的收入。
Epic wants to translate that success into an even bigger opportunity to hook
Internet users — by building its own app and game store that undercuts the
likes of Apple and Google.
Epic还想继续扩大战果，
借由建构自己的游戏商店来跟其他平台切割，以抓紧用户
For now, Netflix's chief near-term threat remains other major TV content
companies. As firms such as Disney pull their content off Netflix ahead of
launching their own exclusive streaming video apps, Netflix will face
pressure to defend its subscriber base — the only way the company makes
money. In its earnings report Thursday, Netflix said it added modestly to its
audience, drawing in 1.5 million users in the United States and 7.3 million
internationally.
网飞的近期威胁仍然是TV同业，比如迪士尼
But Netflix's nod of respect to Fortnite is also a recognition of how
significantly Netflix's horizons have expanded.
但是网飞的视野已经扩展到了需要对堡垒之夜保持重视
Ever since its humble days slinging DVDs to customers through the mail,
Netflix has been a video company. Even now, as it pours billions into
streaming content, Netflix restricts itself to displaying films and TV shows.
But as it's evolved, Netflix has also come to appreciate that there are only
so many hours in the day — meaning only so much screen time consumers have
to devote to entertainment.
网飞投入很多资金在串流内容上，并坚持只作影片跟TV秀，
但它也知道消费者的娱乐时间就只有那么多
That puts it on a collision course with other digital media: not just YouTube
or Hulu, but podcasts, blogs and, yes, video games.
这将导致与其他数位媒体的冲突，其中正包含着电子游戏
Netflix shares dropped about 4 percent in regular trading Friday after a
mixed earnings report Thursday night. The company said it added 8.8 million
subscribers, slightly higher than many analyst estimates of about 8 million.
But its revenues were slightly below analyst expectations, coming in at $4.19
billion compared to consensus projections of $4.21 billion.
网飞股价跌了4%

OP

其实Fortnite跟Netflix不用翻译没关系 台湾没啥人那样叫的

HBO不是只在电视台提供服务？跟Netflix的服务冲突不大吧？

HBO在台湾少了一项其他国家都有的服务至于为什么没有吗... 去问那个整天趾高气昂的代理商吧

不过他提出这个 是有什么对抗方针吗？

啊，原来HBO有串流服务啊……

他的意思是他那领域没对手了吗

还是有机会有啦，说不定哪天会跟远传或台哥大合作推出独家会员来跟中华的FOX+打对台XD

不 HBO是电视订阅跟手机绑定 跟电信业比较无关

HBO在台湾最大的敌人是第四台业者..

是吗，我觉得Netflix叫起来很拗口所以我都叫网飞