MLB Team Sponsorship Revenue Soars To Nearly $1.9 Billion In 2024
https://reurl.cc/yvVY3y
Revenues in Major League Baseball continue to climb, with sponsorships providing
a significant portion of them. A report released today highlighting the 30 club
s in the league show revenues approaching $2 billion.
大联盟的营收每年持续的成长
而在今年，全联盟赞助收入已经来到快20亿美金
The report by SponsorUnited, shows that team sponsorship revenue has grown to ne
arly $1.9 billion in 2024, an increase of +23% over 2023 at this time. Even more
remarkable, team sponsorship revenues have increased +55% since 2022.
今年大联盟赞助收入共计19亿美金
比去年成长23%
其中球团赞助相比2022年，更是上升55%
The report details that across the 30 clubs, 325 new sponsorship deals were reac
hed across 30 categories.
今年30支球团共计新签了325张赞助合约
横跨30个领域
Of those, key growth was in Construction & Industrial, Automotive, and Insurance
. The Construction & Industrial channel saw the largest increase of +45% year-ov
er-year from 2023 for a total of $76 million.
其中成长最大的几个领域是建筑业、汽车、保险业
建筑业增幅最大
与去年相比 +45%，达到7600万美金
Dodgers And The Shohei Ohtani Effect
大谷效应
Ohtani had a season for the ages becoming the first 50 home runs, 50 stolen base
s player in MLB history. While he was drawing interest from Japanese brands look
ing to capitalize on his star power before arriving with the Dodgers, it has sin
ce taken off. All told, in two years Japanese sponsor brands have gone from rom
11 brands across 10 stadiums in 2022 to 35 brands across 15 stadiums in 2024.
这两年日本企业赞助越来越多
2022年：11个日企赞助（横跨10个球场）
2024年：35个日企赞助（横跨15个球场）
While not in the report, Bob Lynch, CEO and Co-Founder of SponsorUnitied said to
me that while the total number of sponsorship deals the Dodgers have ranks them
25th of out the 30 clubs, they represent a staggering amount of the team total
for sponsorships at close to $300 million for 2024, exceeding many clubs in the
NFL.
道奇的赞助合约“数量”，其实只居全联盟第25名
但赞助总额逼近惊人的三亿美金
超越很多NFL球队了
Areas Of Sponsorship Growth: Digital Signage, Continued Jersey Patch Deals
大联盟近年开发的赞助领域
MLB and its associated clubs continue to creatively work to place sponsor activa
tion in a number of areas, growing inventory and creating flexibility.
大联盟和球队持续以创新方式
在球场多个地区给赞助商曝光、扩大广告量并创造弹性
Digital signage is now seen regularly on the Batter’s Eye, back of the pitching
mound, and more.
数位看板广告现在经常出现在打者之眼、投手丘等位置
One growth areas has been digital dugout ads. SeatGeek, Toyota, and Delta Air Li
nes are just some of the brands that have engaged in ad inventory with this plac
ement.
另一个成长的地方是在场边休息区放电子看板广告
SeatGeek、丰田、达美航空等品牌都已在那下广告
Since the league adopted digital advertising around the dugout in 2022 there has
been 118% increase in placement. And according to the report, there is still ro
om for growth with 77% of clubs still unsold.
自MLB自2022年开始在休息区周围放广告以来
广告投放量已成长118%
根据报告，这仍有成长空间
因为目前仍有77%的球队尚未去卖这方面的广告
In 2023, 53% of the league had seen jersey patch deals. That grew to 73% in 2024
with the addition of the Orioles, Cubs, Phillies, Giants, Rangers, Royals, and
Pirates. That grew sponsor patch revenues by 59% for 2024 over last season.
也越来越多球队跟进卖球衣补丁广告
今年球衣补丁收入也成长了59%
一些其他数字
The report goes deeper, looking at player endorsements and social media growth.
Other findings show:
Justin Turner, who was traded midseason to the Seattle Mariners, leads the leagu
e in total active sponsorship deals at 20.
目前赞助合约最多的球员是Justin Turner
目前手上20个
With over 200 total, the club with the largest total number of sponsorship deals
were the Cincinnati Reds.
赞助合约数量最多的球队是红人
有超过200个
The most active brands in Major League Baseball are Budweiser at #1, followed by
Toyota, T-Mobile, and Coca-Cola.
大联盟前四大赞助商
1.百威啤酒
2.丰田汽车
3.T-Mobile
3.可口可乐
—
这样道奇一年光转播金+赞助
转播金 3.34亿镁
赞助 3亿镁
全美转播约平分 6000万镁
共计 7亿镁
当然会分润出去就是了

钻烂.....这么刚好7亿

谁签大谷谁发财

联盟19亿道奇就三亿算最多的吗

现在觉得大谷签的7亿还是便宜了

中职球衣补丁领先MLB 20年

大谷根本签免费的

买大谷很贵吗　一年就赚回来了

别说延迟付款...不用延迟付款直接7亿也是钻烂

就算没延迟付款，看这个收入7亿签大谷根本赚烂 才第一年

大谷的七亿还延迟支付实际上第一年根本就大赚了

赞助也需要分润吗？

没延期的话就不太可能到这个价 对豪华税影响太大了

道奇钻烂..大谷也钻烂...明年代言费要突破天际

红人200个赞助合约，小看红人人气了

道奇质大于量..一个抵好几个

补丁的部分落后30年了？某东方小岛早就倒入了

赚烂了

大谷的商业价值找不到第二人

有大谷就有整个日本啊

赚烂了

狮子王是有什么魅力吗 赞助那么多?

该文没看到有提到洋基多少

大谷不只是日本 还包括整个亚洲棒球

好猛

还行还行,衣服还一堆空位可以贴

难怪小资抠门球队不想卖，等别人努力招XDD

保证明年会更多

赚烂，真的赚烂

红人200个赞助不稀奇吧，当地企业赞助几十万也算一个啊

大谷延迟付款 根本超佛 道奇几年的赞助、转播、周边就赚回来了 再拿去投资 多年后再支付薪水 超划算

天使表示：我不太想追价

之前有日商说过了啊，道奇今年开始对所有的日商都加价了...大谷的薪水大概两年道奇就能赚回来了

看到了这么大的商机...大家一起赚

有大谷几乎等于吃掉了半个以上的亚洲市场 加上美国人也疯的要死

其实大谷的合约不用延后支付也行啊

这样天使今年血亏

摇钱树太香

天使高层的脑袋装屎的，唯一做对的事就是让大谷玩双刀流

大谷想拿冠军阿 天使出高薪他应该也不会留下

说七亿贵的人现在要装死了

等世界冠军赛开打后，MLB高层会爽到做梦都会笑出声

大谷延后付款是要空出薪资额度给道奇多签人

UCLA Health... Haha

同一幅广告在天使跟在道奇价码差超多吧，大市场就是不一样

那些钱一大部份要收益分润给其他队，大谷一个人可以养5-6只小市场球队最赚的是那些抠门球队，大谷的薪水不用付半毛就可以爽拿收益

会说大谷贵的不用想太多 就看太少

道奇：大谷薪水都是你们日本人帮忙的（茶

以大谷那热潮真的不算贵

赚烂了☺☺

哇JT魅力这么大 20个代言

赚烂了 赚烂了

赚翻

大谷vs法官 道奇vs洋基 才是联盟乐见 爽赚

报价时真的很会算XD

困霸数籍

上次有看到星宇的广告看板欸

三亿美 这样季中补强就太小气了

目前看起来 7亿真的还低估了

内文就提到 道奇赞助数量少排倒数的 但总金额最高可以说是以价制量吧 大谷的赞助也是这个路线

真的三年回本

赚烂了

发大财

大谷价值就不只球场上

大谷应该签十亿的（？）

魔术2012买下道奇也才花20亿镁 真的赚翻赚烂 了

道奇应该是开价高 小的不想要

红人 一看就是中产小额也都收

之前我说大谷7亿根本超值 还被不懂的酸酸在那边反驳

赚烂了